Category: ZenKimchi Korean Food Journal

The original food blog

  • Korea Still Treating Foreigners Like Children (and Criminals)

    Korea Still Treating Foreigners Like Children (and Criminals)

    [box type=”info”]

    UPDATE: The Korea Times wrote a piece about it here.

    Foreign teachers told ‘Don’t molest students’

    [/box]

    I have lived in Korea for almost 15 years. I have a Korean family. I own a business promoting Korean culture. I even voted in the last Korean election.

    I also teach English a little in my free time. Because of this, I was required by the Gyeonggi Provincial government via the hagwon association to go to a “teacher training” seminar wa-a-a-a-ay out in Icheon.

    Not Incheon.

    Icheon.

    Map

    I like Icheon. Pottery. Rice. Makgeolli. Seo-il Farm. It’s also WAY on the eastern edge of Gyeonggi-do. Far away from where the majority of foreign English teachers live.

    The stated purpose of this seminar is to train foreign ESL teachers to be “better teachers.” The real reason is more sinister and clouded with xenophobia.


    We’ve had waves of xenophobia since I’ve been here. The big one was Anti-English-Spectrum (2005), which was a vigilante group of men who didn’t like Korean women dating foreign men. They got the ears of the media and politicians, rebranded themselves to be an organization to make schools better, and orchestrated a lot of the questionable immigration policies South Korea. This includes the HIV/AIDS test for E-2 visas, which the U.N. Human Rights people said violated international treaties. That took around a decade to finally get rid of. They fueled this perception of foreigners as being sexually deviant drug addicts. The group is no longer active, but their stench still exists in the public mindset.

    In 2007, pedophile Christopher Paul Neil was arrested in Thailand. It hit the news in South Korea that he was a teacher here while committing those acts in Vietnam, Cambodia, and Thailand. Add pedophilia to the list of traits the Korean public attached to foreign English teachers.

    I should note that a lot of people much smarter than I have documented that the crime rates for Koreans in Korea is TWO TIMES higher than foreigners.

    [box] The MRTC analysis said the average crime rate for Koreans is more than twice that of foreigners at 3,649 crimes per 100,000 people. For foreigners it is 1,585 per 100,000. [Source: Yonhap News][/box]

    The blog Gusts of Popular Feeling has been translating and documenting all the anti-foreigner media and the statistics that disprove the negative public sentiment for years.

    Against this backdrop, another wave of xenophobia occurred in 2012. There was a journalist strike at the TV stations, so the stations were picking up whatever dreck pieces they could. That was the year the Korean media went all out, warning Korean women about the dangers of foreign men.

    It was around this time that a group claiming to represent concerned parents convinced politicians to establish these seminars to teach foreign ESL teachers about Korean law, visa restrictions, and how to assimilate in Korean culture. That’s what this seminar was.

    I call it “The Dirty Foreigner Seminar.”


    We were on the phone with the people in charge. We explained that I’m an F5 visa, which is like a green card–one step away from citizenship. I have a business to run. I have 15 years of experience, and I don’t need an introductory seminar. They were insistent. I had to attend or the school would be fined. I was hoping to go to a pumpkin carving event with my family, but I cancelled it for this.

    What follows is for your entertainment. It’s an illustration of how out of touch a lot of people in charge in Korea are. It’s an example of a giant waste of taxpayers’ money. I just coughed up W3 million in taxes this month, so I’m conscious of that.

    Everyone was required to be in Icheon at 8:30 a.m. on a Saturday. Quite an early time when most teachers, especially E-2 visas, don’t have cars. The subways don’t open until 5:00 a.m. There was no way a teacher from my area in west Gyeonggi could make it out there without hitching a ride with someone.

    The reason for the time?

    So they could finish at lunch time. Then they wouldn’t be obliged to supply food for the attendees.

    I closed down my Friday night tour so that I could go to bed early for this. Got up at 5 a.m. and drove in thick fog to Icheon.

    I stood in line for registration, and this was what the itinerary was.

    2018 10 20 08.53.53 e1540082805360

    Here’s what happened

    I live tweeted and live posted on Facebook what was going on. The following comments were from my Facebook wall. This wasn’t just foreigners making fun of this. Koreans were also blasting this clown show. I’ve covered up their identities.

    FB01

    FB02

    Opening Ceremony

    Everyone was called into the auditorium. All Korean seminars have to follow a set formula. No deviations, no matter the subject or audience.

    Which meant this.

    2018 10 20 09.15.41

    All foreigners had to stand for the South Korean national anthem. They didn’t tell us to salute, which would have meant that we were pledging our allegiances to a foreign entity. Some friends have been forced to do so at other functions.

    Confrontation #1

    FB04

    This was just funny. I mean, it was dumb to bring food in the auditorium. E2 visas don’t have a reputation for common sense or even hygiene. Many tend to look and act like they just got out of their college dorm rooms hungover. The guy was like, “I had no time to eat breakfast.”

    Sorry E2’s. I was one of you once. Still a scruffy bunch.

    Welcome Speeches

    Every event like this you are required to have dignitaries give speeches.

    The round peg in a square hole solution?

    Have these dignitaries speak in Korean while the English versions of their speeches were projected on the screen.

    Cultural Performance

    A little entertainment for everyone.

    Performance: “Beethoven”

    2018 10 20 09.20.32

    FB03

    A group that was an offshoot of Nanta made a performance. They worked hard, and they were good. They played that upbeat synthesizer version of Beethoven’s “Pathetique” that you hear all the time in Korea. Even my daughter’s kindergarten class performed this while beating to drums.

    The cynical long-term expat in me got annoyed. It’s bad enough that we were forced to attend this. But when the newbie foreigners start acting like they’re having a good time, it only encourages them, guys.

    We all drove out to Icheon to see what we could easily see in Seoul?

    Welcome to Icheon Sing a Song

    Oh man, poor guy. The mayor of Icheon chose to sing “Some Say Love.” I guess because it’s one of the only songs he knows at the noraebang. We all were feeling stressed for him, as his voice cracked and muddled through.

    blog5

    FB05 1

    The emcee also said that the mayor loved each and every one of us. Good to know I’m loved.

    Performance: “Arirang”

    FB06

    Every single performance that has foreigners in the audience, I think it’s mandated by law to play “Arirang.”

    Lectures

    Immigration Office Control Law Guide

    I’m sure the above title makes sense in Korean.

    FB07 1

    This is what upset a lot of us. The seminar is really for newbies. A lot of us long timers, including F4 visa “Koreans-by-DNA” (not my wording, Korean-American friend uses it tongue-in-cheek), were forced to attend this thing that had NOTHING to do with us.

    Confrontation #2

    An F4 visa holder got the microphone in the middle of the immigration guy’s lecture and asked if there would be any information for people with F-series visas. Those are people like Korean-Americans, spouses of Koreans, and permanent residents like me.

    “No, I don’t have any information here for you.”

    “Then why are we here?”

    I started clapping.

    FB12

    There was a back-and-forth while the immigration guy was sweating. The F4 visa holder offered to explain in Korean for him to make it easier.

    It’s sad because even the people running the event don’t want to be there. The difference is that they’re getting paid, and we’re not. I’ve given one of these types of lectures before for EPIK. I got paid well.

    Everyone just wants to get through this and go home.

    The people who need to hear what the F4 visa holder had to say weren’t there.

    Back to the “Don’t Be Pedophiles” Lecture

    2018 10 20 10.01.12 e1540082913858

    FB08

    Coded Language: We still remember that foreign pedophile from 2007. MANY more Korean teachers have since been caught diddling students, but that doesn’t matter. That one guy from 2007 makes ALL OF YOU guilty by xeno-association.

    Re: Swine flu

    In 2009, the H1n1 Swine Flu panic had hit Korea. Their first solution was to quarantine foreign teachers who had just flown into the country. Koreans were allowed to go home.

    Only foreigners were quarantined.

    FB16

    FB20

    2018 10 20 10.05.41 e1540082826557

    The drug case study was of American soldiers smuggling Philopon in cereal boxes.

    Since posting this, someone clarified what the Korean media covered up. The source for the Philopon was a Korean-American operation using the U.S. military postal service to smuggle it into the country for Korean use. But the rule in Korea is that if Korean-Americans are good, they’re Korean. If they’re bad, they’re foreigners.

    They weren’t English teachers, but you know, they were dirty foreigners.

    So don’t do this.

    FB09

    Then someone from the audience piped up to much laughter…

    FB10

    blog3

    1. ASSIMILATE!! Resistance if futile. Sure. Koreans have to eat Korean food when traveling abroad, but you’re in Korea. Eat only Korean food. Be an obedient employee. 
    2. Study Korean laws, which are only available in Korean, so you’d better learn Korean quickly.
    3. That was true 20 years ago.
    4. Learn Korean in that short free time you get, even though you can’t use it in your workplace as an English teacher. How better to learn those Korean laws so you won’t be in a big trouble?

    FB11

    Icheon Rice Festival

    I had a feeling there was an ulterior motive to forcing everyone to go to Icheon. They were at the tail end of a Rice Festival. So the promoter went on stage to talk about it.

    They forced us all out here to help supply the Icheon Rice Festival with foreigners for photo ops.

    The presentation was all the usual embarrassing pictures of awkward foreigners being “introduced” to Korean culture. Talking about trying rice and bibimbap as if people who’ve lived here for years had never heard of it.

    FB13

    FB22

    Introduce Korean Propaganda Culture

    blog2

    One of the Korean propaganda organizations made this video about Korean history. This is VERY DIFFERENT from the history we share on The Dark Side of Seoul Tour (shameless plug).

    Dark Side of Seoul

    The British narrator was obviously outsourced outside Korea. We have a lot of professional voice actors here who could do it with proper Korean pronunciation, but we got this narration that talked about “King S’jong.”

    FB14

    In the middle of the video, it stopped and restarted.

    FB15

    The video itself was about King Sejong. I actually own and run the Twitter account @KingSejong. But this isn’t all about me.

    It was more cultural masturbation and chest beating. What better way to make people appreciate your culture than to talk about how superior yours is to theirs?

    So, Korea had invented all these things before the West had.

    A Japanese encyclopedia stated that by around 1500, Korea had made around 15 scientific achievements while Japan had zero.

    Cue the audience laughing.

    The interesting part was the story behind Kind Sejong’s water clock. Even that had to go off the rails with Small Man Syndrome. By trying so hard to make themselves sound big, they were revealing how small they were.

    FB17

    Yes, the video said that. Sejong started the digital revolution. Not Alan Turing. Not Bill Gates. Not Steve Jobs. It was King Sejong.

    Know it.

    Then it went straight into the drones used in the Pyeongchang Olympics opening ceremony.

    FB18

    Then it got weirder!

    We’re used to the overly stretching scientific claims Koreans make that would not hold up in a high school science class:

    Here’s one more to add.

    Korean bronze diningware prevents more e.coli than Chinese or Japanese diningware.

    FB19

    According to them, scientists say that bronze can have a maximum of 10% tin. But somehow Korean bronze makers defied that scientific law!

    FB21

    Learn How To Be a Good Teacher

    blog1

    Finally! The crux of the program!

    FB23

    He lost us immediately.

    The speech was a winding journey of the professor’s English learning.

    It started with his story of lusting over his English teacher in middle school, especially when she wore short skirts. Yes, this is another person that people should be eyeing closely. Creeeeeeepy.

    None of it was about being a better teacher. No methods or anything.

    He asked for questions at the end. Everyone wanted to leave, but of course, someone had to raise their hand and ask about methods. There was someone here who was still under the illusion that this was a serious training seminar.

    The professor’s answer?

    Board games.

    FB33 1

    FB31

     

    FB25

    We also learned this

    44402441 10156978242203478 4193408795671527424 o

    1. OBEY your boss, you lowly employee.
    2. No one cares! So shut up, already! (But at least the mayor of Icheon loves me.)
    3. Hang out at the WA Bar and drink away your pain and loneliness. Because NO ONE CARES!
    4. And yes. Somehow they think an E2 visa making $24,000/year with elementary Korean language skills and no credit can attain a car. 

    DONE!

    FB26

    FB28

    FB27

    FB30

    What a waste of time and taxpayers’ money!

    FB29

    FB32

    Click here for that Korea Herald article “Visa dispute frustrates foreign teachers”<– This right here is typical bullshit.

    The more I think about it, the seminar is up there with the HIV/AIDS test in its racist xenophobia. It did all start from a public panic over foreign English teachers molesting kids and smuggling drugs.

    Let me flip it over and give this thought paradigm.

    Over the years, there have been many stories of Korean-run brothels in the U.S. The U.S. government, especially these days, has been egregiously awful in its treatment of immigrants. Imagine if they also did this.

    All Koreans on visas in the U.S. had to attend an annual seminar.

    Yes, I know that the seminar in Korea is for English teachers, but in Korea, that’s pretty much the ONLY non-factory job foreigners can get. You don’t see foreign doctors, convenience store owners, and accountants here. Even the foreigners who do own restaurants and such still moonlight as English teachers to make ends meet.

    This seminar contains the following:

    • Stand for the American anthem
    • A local country music act singing “Edelweiss”
    • A video about American baseball
    • Benjamin Franklin invented EVERYTHING. His electricity experiments made K-Pop possible.
    • An introduction to a local hot dog festival with “Do you know hot dogs?”
    • A lecture telling Korean women to not be prostitutes
    • A job training lecture told by a former ESL teacher from Korea about all the partying he did and how hard it was to learn Korean

    Image result for picard facepalm

     

  • Pop-up with British Celebrity Chef Jay Morjaria

    Pop-up with British Celebrity Chef Jay Morjaria

    Jay Morjaria

    This weekend, after a quick few beers & Korean fried chicken the night before, I went to Chef Jay Morjaria’s (Twitter, Instagram) pop-up event at Vineworks. If you haven’t watched Chef Morjaria’s episode on Million Pound Menu (BBC2 & Netflix), you should check it out.

    Here’s what was on the menu.
    Bibimbap AranciniKaennip, pickled mushrooms, pine nut crumble
    Snacks.
    Bibimbap arancini, ssamjang aioli, kim. Bibimbap in handheld form. The ssamjang was heavy on the Doenjang. This was also on Million Dollar Menu.

    Kaennip, pickled mushrooms, pine nut crumble. Bright wake up. Could really taste the pine nuts.

    Cured and torched jeon-eo 전어 (gizzard shad), pickled radish, green chili. Orange ponzu.
    Cured and torched jeon-eo 전어 (gizzard shad), pickled radish, green chili. Orange ponzu.

    I love jeon-eo! Delicate. The acidity framed it and put it on the stage.

    Grilled duck breast with maesil jus, BBQ Cabbage, kimchi crumb, seasonal figs, acorn squash puree, quick acorn squash kimchi.
    Grilled duck breast with maesil jus, BBQ Cabbage, kimchi crumb, seasonal figs, acorn squash puree, quick acorn squash kimchi.

    Extremely seasonal. A walk through autumn woods. Acorn squash also makes a satisfying kimchi.

    Chestnut mousse, fresh persimmon, clementine, Italian torched meringue, walnut brittle.
    Chestnut mousse, fresh persimmon, clementine, Italian torched meringue, walnut brittle.

    Late autumn into Christmas, especially when paired with Justino’s Madeira

    The whole menu felt like a journey from September to December. Chef Morjaria will be in Singapore and other Asian locations this week. Go to the Vineworks website to find out more wine related events. They have a lot of them.

  • Today’s Dosirak: Deodeok Gochujang Samgyeopsal

    Today’s Dosirak: Deodeok Gochujang Samgyeopsal

    There’s a Bon Dosirak franchise near my day job’s location. This is the latest concept from Bon Juk and Bon Bibimbap. I’ve had a few of these dosirak (lunchboxes) before. I particularly like the way they pay tribute to regional cuisines, like the Andong Jjimdalk dosirak, the Sokcho Spicy Octopus dosirak, and the Chuncheon DalkGalbi dosirak.

    20180913 140434

    I’m going to try to systematically go through as much as I can of their menu in the next couple of months. Honestly, there isn’t much else in this neighborhood. I also find these to be tasty, healthy, and not too harsh on the wallet.

    Today, I went there for the first time. The owner was surprised to see a foreigner come in, read the menu (it’s all in hangeul), and order. She even gave me a free cup of soup because I was the first foreigner they ever had.

    20180913 140705

    Today’s dosirak is the first item on their menu, Grilled Deodeok Gochujang Samgyeopsal Dosirak 더덕고추장삼겹쉬 도시락. This is a bit of a nod to Gangwon Province, where they grow deodeok. I’m a big fan of this root. “Bastard’s Ginseng.” It’s sweet and crunchy like a carrot, but it also has a little bite to it, like a horseradish. It’s cooked with some thinly sliced pork belly rubbed in gochujang.

    20180913 140522

    The banchan is all designed to be a rice thief. They can’t be eaten on their own because they’re too sour and strongly seasoned. They need rice for balance. The set comes with a package of kim (dried seaweed) for making little rolls out of the banchan and rice. I also got a cup of maesil juice and the aforementioned doenjang soup.

    20180913 140700

    Clockwise from the rice:

    Pajeon (green onion pancake). It had a fresh oil flavor, like that of buttered popcorn.

    Fried fishcake.

    20180913 140853

    Deodeok Gochujang Samgyeopsal.

    Imitation Crab stuffed with Sweet Potato Mousse. Delightful little morsel.

    Jeotgal. Fermented sea critters. These really should just go on the rice. I love this stuff.

    Pickled Cucumbers. These were so strongly pickled that they needed rice.

    Stir-fried Kimchi.

    The full set goes for W8,900. The “danpum” version without the four banchan on the right goes for W7,200.

  • Even Kids Are Better at Promoting Korea (Than the Korean Government)

    Even Kids Are Better at Promoting Korea (Than the Korean Government)

    A few things have bring floating around this week. The big one, even getting tweeted by the Blue House, is this jaw-dropping video of Seoul by independent filmographer Brandon Li.

    He also has a directors commentary, and he’s putting together some classes to learn how to make videos like this.

    On the other end of the spectrum, a Facebook friend posted a mock ad one of his young students made to promote Korean food.

    Kimbap not Sushi e1534229834783

    Photo: Jason Cutler

    Simple. Provocative. Effective.

    MEANWHILE…

    We’re getting more silly crap from the Korean government. Keep in mind that the top two didn’t have the ample budgets of the video below.

  • New Korean-American Web Drama: Eating It

    New Korean-American Web Drama: Eating It

    Kevin is a second generation Korean-American student contemplating dropping out of medical school as his passion for the culinary world increases, much to the dismay of his traditional parents. I’m sure Chef Hooni Kim could relate.

    I’ve gotten a sneak peak at a few episodes, and the writing is fun. The production values look good.

    There is a problem of Asian stereotypes in Hollywood. This series is one that tries to break that mold.

    Here’s the trailer.

    Also follow on Instagram @eatingitwebseries

    The series itself will be available in full soon. Sign up for our newsletter or subscribe to their YouTube channel to know when it drops.

  • [Test Recipe] Temple Food Series: Deulkkae Kalguksu 들깨갈국수

    TEST RECIPES ARE WORKS IN PROGRESS AND NOT READY FOR PRIME TIME.

    This vegan temple food noodle soup takes full advantage of Deulggae, Perilla Seeds. The flavor from these seeds is a hallmark of Korean temple cuisine and country-style cooking in general. This recipe takes each element and finds ways to infuse more flavor.

  • Recipe: DakBokkeumTang 닭볶음탕 (Otherwise known as DakDoriTang 닭도리탕)

    Recipe: DakBokkeumTang 닭볶음탕 (Otherwise known as DakDoriTang 닭도리탕)

    DakBokkeumTang is a spicy, almost creamy chicken stew with potatoes. It’s also known as DakDoriTang, but that’s a somewhat controversial name because it sounds too Japanese. Some say it’s Japanese while others claim it’s derived from a southwestern dialect version of “jorida,” pronounced, “dorinda.” Japanese-Korean etymology is a stink bomb I avoid. On some Korean radio stations, I can’t say Japanese words. Instead of “sushi,” they tell me to say, “raw fish with vinegared rice.”

    Nonetheless, the basic recipe isn’t as spicy as you may think, but you can add chili peppers at the end to perk it up. This is one of those dishes where you can take this base recipe and tweak it to your liking, as a lot of Korean households do.

  • The Surprising Korean Burger Foodies Are Crazy For

    The Surprising Korean Burger Foodies Are Crazy For

    There’s a Korean burger that has been the must-try in Seoul’s foodie community. And it comes from a surprising place.

    Lotteria.

    Yes, Lotteria. The Korean-Japanese fast food franchise known for its culinary abominations–soggy fries and cardboard tasting burgers (though their Shrimp Burger is the perfect drunk food).

    In 2016, something started changing. It was as if management had gone through a change. They came out with their A-Z Burger. It was super loaded. It wasn’t sickeningly sweet.

    I compare it to the American cable TV channel AMC. How a shift in management turned it from the “Short Circuit 2” channel to the “Breaking Bad” and “Mad Men” channel.

    This past week, in our group Restaurant Buzz Seoul, member Gilbert Lee posted this review (I’ve broken up the text to make it more readable):

    Classic Cheeseburger Photo by Gilbert Lee

    So, I’ve been in a love affair these past few months with this burger from Lotteria: the Classic Cheeseburger. As a review, I feel that I should compare it with burgers that people know of in this group, and I’d have to say, the whole In-and-Out, Cali Kitchen, Shake and whatever places have lacked resonance over the test of time. I don’t remember them, other than their brand names. Actually, In-and-Out required a long line, and the other ones had questionable interior designs and service for a dumb pricey burger. I remember yellow walls and dark lighting. And lots of people eating the burgers with their eyes closed.

    Anyhow, this cheeseburger I like is super! It takes seven minutes to make, sometimes even instanteously served if you order it during breakfast hours. It costs 4,000 won, and you can inhale it in about a minute. I eat two, usually, and my day’s anxiety melts away.

    The burger embodies the essence of fast-food burger joints. In and out, pure. No godforsaken lines. Oh, and the servers are great! No cheap talk, just “What do you want?”

    And if you look them sternly in their eyes when you say you don’t want the set meal, they feel you proper: no more questions.

    As for the taste of these bad boys, oh man. The bread complements the condiments really well. So well, in fact, Lotteria should definitely make a “Condiment Burger” with no beef. The mustard and mayonnaise is that good, people. Speaking of beef, I believe the chefs at Lotteria have made their ultimate patty, perfected over the years since the restaurateur’s inception in 1979. Words do not do the patty justice. The onions are crispy, too, reminiscent of those crispy onions we’ve all had in our day.

    I will definitely remember this burger forever. I had my first in Mangwon on a summer day. It was raining outside. I was sad, but then my discovery made me happy. I hope it stays on Lotteria’s menu for generations to come.

    He’s talking about the Classic Cheeseburger, which is one of the new Lotteria Korean burger offerings in the past couple of years.

    Lotteria Classic Cheeseburger

    His post was immediately met with skepticism. Members thought he was trolling or being ironic.

    I was served cold berger, mushy frnech fries, and watery coke on my first visit to Lotteria. Never again.

    The only thing good about Lotteria is the cheese sticks but I'll never go there for just that. My friends and I went there 4 years ago because we couldn't find anything else open. The burger was awful. Never again here either.

    Then others piped in to agree with him.

    Ridicule away but the choices from the A-Z menu ain't bad for fast food

    Besides, it was a great Korean burger review. Fun, entertaining, informative, enthusiastic. So much better than the pretentious crap we usually read from the resident snobs.

    LOL. This review is awesome. It is a pretty decent patty and bun, although I scrape off the mass of mayo and ketchup it up.

    Brave to put a review anything about Lotteria. But they really stepped it up with their classic cheese and AZ burger for sure. Their other burgers pure convenience store garbage.

    The review was intriguing enough to inspire members (including me) to give it a try.

    I despise Lotteria, but I'm kinda curious now

    I've shunned Lotteria but I guess I will try this tomorrow

    It is surprisingly good. And after my fifth or so drink here, after reading this review, I'm pretty sure I'm going to convince myself that the diet starts tomorrow anyway and SHUT UP, HONEY, YOU'RE MY WIFE, NOT MY CARDIOTRICIAN DOCTOR!

    We tried. And you know what? It’s really frikkin’ good!

    I’d say it’s even better than the equivalent burgers at Burger King and McDonald’s. It’s no premium burger, like Shake Shack and Five Guys. But that’s not their playground. This change is disturbing. It’s challenging everything I know.

    I caved in because of your post. I usually avoid Lotteria at all costs, but the Classic Cheeseburger was pretty damn tasty! The bun was super soft and tasty, and I loved all the sauces. Oh what has become of my standards?

    And intriguing opinion intriguingly worded makes for a great review. I think Lotteria is complete garbage, but you've compelled me to go downstairs and get one of these across the street right now. Thank you for your service.

    And...? Honestly, I enjoyed it. Combined with the one item on the menu I previously knew to be pretty good, the shake-shake cheese fries, I think I found myself the single most appealing convenient thing to eat in my neighborhood anytime poast-9pm. My digestive system is crestfallen.

    Lives up to the hype. And I'm totally not a 'bun' guy, but the bun was perhaps the most memorable hamburger bun experience I've had at a fast food place in Korea. And not just because Korean baked goods generally suck. That was amazing. Only regret is that I should've added ketchup.

    And then it went to fanboy levels of unmitigated enthusiasm.

    You are my inspiration Gil. #imwithgil

    LMAO. I actually really really like this burger

    I honestly also love this burger

    Classic Cheeseburger is gram for gram the best fast food burger in the game right now

    I’m craving this again.

    20180125 173244

    There’s something addictive in it that I just can’t pinpoint. It’s not syrupy sweet like the Bulgogi Burgers. The patty has actual flavor. It’s oniony. The pickles make it taste a little of Krystal/White Castle. The bun is toasted.

    Bonus: Mac and Cheese Sticks

    Mac and Cheese Stick

    I had to try their new Mac and Cheese Sticks. They taste as if Taco Bell made macaroni and cheese and deep fried it. Not bad.

    I’ve been doing this long enough to know there will be a backlash. It always happens when something becomes surprisingly popular. People who mistake cynicism with intelligence will pooh-pooh it just to be contradictory.

    But seriously, it’s great to see this surprising development from crappy old Lotteria.

  • Restaurant Review Fraud: Caught Red-handed

    Restaurant Review Fraud: Caught Red-handed

    I was disturbed when a member forwarded me this email from a restaurant that was soliciting reviews in exchange for gastronomical compensation. By request from the recipient, I’m paraphrasing and not quoting directly.

    The free meal is given if:

    1. the customer gives the restaurant 5 stars on TripAdvisor
    2. the customer likes the restaurant’s Facebook page
    3. the customer uploads photos and positive comments on “Restaurant Buzz Seoul” and other social media platforms

    maxresdefault

    I run the above-mentioned group on Facebook, “Restaurant Buzz Seoul.” As of this writing, we don’t charge anyone to post (though that’s being brought into reconsideration). We DEFINITELY do not play favorites nor allow fake reviews.

    RBS has a team of admins with our own private secret FB group, where we discuss these matters. We have a vigilant group of members who police the group for fraudulent posts.

    It’s standard practice with bloggers–and even with journalists–to ask for reviews or articles in exchange for freebies. Where it gets unethical and downright fraudulent is when they dictate the quality of the review in exchange for compensation.

    Distinguishing Fraud

    On TripAdvisor, any type of compensation for any type of review, good or bad, is fraud.

    These are what TripAdvisor considers fraud (emphasis added):

    • Writing a review for their own business, or for any property the reviewing party owns, manages, or has a financial interest in.
    • Utilizing any optimization company, marketing organization, or third party to submit reviews.
    • Impersonating a competitor or a guest.
    • Offering incentives in exchange for reviews of their business, including discounts, upgrades or any special treatment.
    • Asking friends or relatives to write positive reviews.
    • Submitting reviews on behalf of guests.
    • Copying comment cards and submitting them as traveler reviews.
    • Selectively soliciting reviews (by email, surveys or any other means) only from guests who have had a positive experience.
    • Pressuring travelers to remove a negative review on TripAdvisor.
    • Asking guests to remove their reviews in return for a discount or incentive.
    • Prohibiting or discouraging guests from posting negative or critical reviews of their experience.

    On RBS, we ask that reviewers state if they’ve received compensation for their review. We do this on this blog as well. Gemma at Fat Girl does it. That’s the ethical standard.

    This pisses me off personally.

    It devalues the reputation of RBS, a group I’ve worked on for years. All we have is our reputation. You won’t believe the headaches we put up with to maintain this crowd.

    It’s also similar to what my ex-partner did at the BBQ pub, which ultimately led me to walking out.

    I know that tour companies in Korea game the reviews on TripAdvisor, as I’ve heard the owner of one Seoul tour company drunkenly brag at a party about doing so. That may also be why ZenKimchi Korea Food Tours went from #5 to #11 in a short span of time–because we don’t play the review fraud game.

    In Nothing We Trust

    If you’re keeping count from past posts, this knocks out the following sources to trust in Korea:

    • Korean language blogs
    • Korean language media
    • English language Korean media (sometimes)
    • Social media in Korea
    • The Michelin Guide
    • TripAdvisor

    At RBS, we’re getting even tougher on posts to filter out this behavior. It may be a hopeless battle, but we’ll do our best. We may change our system soon in an extreme way to filter out the crooks from the honest restaurateurs.

    To the owners of the restaurant

    Listen, I know how hard it is to run a restaurant in Seoul. I’ve run two of them. Even though I created Restaurant Buzz Seoul, I resisted the temptation to stuff it with fake positive reviews. I didn’t delete the negative ones, even from the people I knew have a personal beef with me.

    That’s called ethics.

    I’m sure you’re good people. I’ve heard privately from someone I trust that your restaurant is good. I’ll assume you weren’t aware of how bad this is. Even if other Korean businesses practice this, you are above this. You may have contracted services of an ethically questionable promoter, which my ex-partner did.

    Here are some best practices:

    • It’s okay to offer free meals. Just don’t require positive reviews in exchange.
    • In fact, don’t even require reviews. I’ve been on both sides of this, as a reviewer and a restaurateur. Trust me. This works.
    • Tell customers that they can win a free meal if they add their names to your newsletter. Have a business card jar at the checkout counter with a sign stating that. Make sure the customers KNOW they will be on an email list. Then open a free MailChimp account and update your customers frequently. Send them friendly reminders to review your restaurant honestly. This is free, and it works.
    • TripAdvisor has a feature where you can email your customers for reviews ethically. Use it.
    • Don’t be afraid of negative or mediocre reviews. In fact, people generally only give reviews if they’ve had extremely positive or negative experiences. Negative reviews I see as opportunities to turn things around. If you respond professionally and address the issue promptly, you won’t believe how this positively affects potential customers’ view of your business.