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Experience the Korea you dreamed of

NEW: Neon Dreams Night Photography Walk

Discover Seoul’s enchanting neon-lit streets through the lens of our expert photographers. Unveil the city’s magical after-dark beauty, even with your smartphone. Upgrade for a unique neon portrait session. Book now for an unforgettable journey

Majang Meat Market Experience

Our premium meat lovers tour! High end Korean Hanwoo beef at Korea’s only meat-only market

A Walk Among the Graves: The Cemetery Tour


Take a light hike in a cemetery to learn of important traditions and lore surrounding the dead.

The Dark Side of Seoul Ghost Walk

Korea’s #1 dark history and folklore tour. One of the best ways to really get to know Seoul.

The Ultimate Korean BBQ Night Out

Feel like you actually live in Seoul! Immerse yourself with great BBQ, drinks, and friends.

Choose your ADVENTURE

Know someone who’s coming to Korea?

Surprise them with a Gift Card to one of our experiences!

Exclusive Black Label Experiences


High end luxury and corporate experiences.

You deserve it.


If you enjoy good food and want to learn about eating habits and table manners in korea, it’s the ideal solution.


The Ultimate Korean BBQ Night Out

Although I’m not a believer of ghosts, it was still awesome to learn the history of all those places!



It’s a tour which is off the normal tourist track which makes it even better.


The Ultimate Korean BBQ Night Out

The Dark Side of Seoul Tour was a blast! Joe was a knowledgeable and accommodating guide that told interesting stories with a dramatic flair! I was legitimately creeped out by a few of them.


Dark Side of Seoul

Experienced Tour Guides

Our guides are old hats in Seoul, Korea. Some are bloggers. Some are interpreters. Some are chefs and food writers. They ALL have a passion to show visitors around their ‘hoods.

Unique Immersive Tours

These aren’t conventional tours. These are the insiders’ guides to Seoul with no propaganda and no trips to salesmen.

Easy Secure Payments

You can pay securely in USD online through credit card or pay in Korean Won by bank transfer or in cash.

Unbelievable Stories

Never be at a loss for party conversation again. Brag to your friends at home the real Seoul food you ate, the tales you learned, and the people you met.

Featured Partners

Check out these tours, rides, and essentials from our partners.

Tour Tips – Things to do in Korea


14 Must-eat Korean Foods In Seoul and Where To Eat

14 Must-eat Korean Foods In Seoul and Where To Eat

I've been writing about Korean food in Seoul since 2004 at ZenKimchi. I've consulted Anthony Bourdain, Andrew Zimmern, Lonely Planet, Conde Nast Traveler, The Travel Channel, and other world media in finding the must eat Korean foods.Here's the ultimate list. These...

What is the best time of year to visit South Korea?

What is the best time of year to visit South Korea?

Discover the ideal time to visit South Korea with our seasonal guide. From vibrant cherry blossoms in spring to snowy wonderlands in winter, find out when to plan your visit for an unforgettable experience.

10 Unique Souvenirs You Should Get In Seoul

10 Unique Souvenirs You Should Get In Seoul

What to buy in Korea? Here are some Korean souvenirs. One of the most stressful parts of traveling is getting Korean souvenirs and gifts for friends, family, and office mates. What are good things to buy in Korea? I've lived in the Seoul area since 2004, and I've been...

Top 9 Korean Food Tours With Prices & Crucial Details

Top 9 Korean Food Tours With Prices & Crucial Details

Korean food tours, especially Seoul food tours, daunt travelers with all the choices. There is no one-size-fits-all experience. As I said on a previous post, TripAdvisor/Viator tours and others like them tend to be reposts of other companies' tours with 15-30% sucked...

Tour Stories

Adventures we have on our excursions

The Original ZenKimchi Korean Food Journal

11 Best Korean Chicken Joints

11 Best Korean Chicken Joints

My rule of thumb is this. To tell a good chicken place, look at the people inside. If it’s full of beautiful young women taking selfies, likely isn’t good chicken. If it’s full of middle-aged men who look like life has kicked them in the teeth–GREAT CHICKEN!

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Recipe: Korean Tofu “Steak”

Recipe: Korean Tofu “Steak”

Not THAT Tofu Steak A larger variation of many traditional Korean pancakes, Tofu Steak was trendy for a while in dieting circles. The "steak" in this sense is supposed to resemble the Korean and Japanese versions of Hamburger Steak. It's basically Tofu Meatloaf. You...

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