Get immersed.

Experience the Korea you dreamed of
Begin

Get immersed.

Experience the Korea you dreamed of
Begin

Choose your ADVENTURE

Exclusive Black Label Experiences

 

High end luxury and corporate experiences.

You deserve it.

 

If you enjoy good food and want to learn about eating habits and table manners in korea, it’s the ideal solution.

Helene

The Ultimate Korean BBQ Night Out

Although I’m not a believer of ghosts, it was still awesome to learn the history of all those places!

Deb

Dark Side of Seoul EXTENDED EDITION

It’s a tour which is off the normal tourist track which makes it even better.

Janet

The Ultimate Korean BBQ Night Out

The Dark Side of Seoul Tour was a blast! Joe was a knowledgeable and accommodating guide that told interesting stories with a dramatic flair! I was legitimately creeped out by a few of them.

Rachel

Dark Side of Seoul

Experienced Tour Guides

Our guides are old hats in Seoul, Korea. Some are bloggers. Some are interpreters. Some are chefs and food writers. They ALL have a passion to show visitors around their ‘hoods.

Unique Immersive Tours

These aren’t conventional tours. These are the insiders’ guides to Seoul with no propaganda and no trips to salesmen.

Easy Secure Payments

You can pay securely in USD online through credit card or pay in Korean Won by bank transfer or in cash.

Unbelievable Stories

Never be at a loss for party conversation again. Brag to your friends at home the real Seoul food you ate, the tales you learned, and the people you met.

Tour Tips – Things to do in Korea

 

The Curmudgeon’s Guide to Insa-dong

The Curmudgeon’s Guide to Insa-dong

Insa-dong is one of the top tourist destinations in Seoul. It's been one of my favorite places since I moved here in 2004. I've watched it go through a ton of changes, and it's currently going through another makeover. Many of us pine for the lost Insa-dong of yore....

Top 10 Korean Food Tours With Prices & Crucial Details

Top 10 Korean Food Tours With Prices & Crucial Details

Korean food tours, especially Seoul food tours, daunt travelers with all the choices. There is no one-size-fits-all experience. As I said on a previous post, TripAdvisor/Viator tours and others like them tend to be reposts of other companies' tours with 15-30% sucked...

The New Guide to Noryangjin Fish Market

The New Guide to Noryangjin Fish Market

One of the best places to visit in Seoul is Noryangjin Fish Market. It's like an aquarium where you can eat the exhibits. Unlike a lot of fish markets around the world, many of the fish are still alive in tanks. Because of that, it doesn't smell as rank as other...

10 Unique Souvenirs You Should Get In Seoul

10 Unique Souvenirs You Should Get In Seoul

What to buy in Korea? Here are some Korean souvenirs. One of the most stressful parts of traveling is getting Korean souvenirs and gifts for friends, family, and office mates. What are good things to buy in Korea? I've lived in the Seoul area since 2004, and I've been...

10 Days in Seoul: A food guide

10 Days in Seoul: A food guide

This is your ultimate Seoul food guide. Reader (and friend) Żaklina had this question: Do you have recommendations or a 10-day restaurant tour guide for Seoul? My parents are coming to visit for 2 weeks, and I'm looking to take...

Seoul Hotels: Where To Stay In Seoul?

Seoul Hotels: Where To Stay In Seoul?

In my experience talking to our tour guests, the most popular Seoul hotel areas are Myeong-dong, Hongdae, Jongno, Itaewon, Insa-dong, Dongdaemun, Bukchon, and Gangnam. Some people have loved their places. Others have shown regrets. It depends on your expectations and...

Tour Stories

Adventures we have on our excursions

The Original ZenKimchi Korean Food Journal

11 Best Korean Chicken Joints

11 Best Korean Chicken Joints

My rule of thumb is this. To tell a good chicken place, look at the people inside. If it’s full of beautiful young women taking selfies, likely isn’t good chicken. If it’s full of middle-aged men who look like life has kicked them in the teeth–GREAT CHICKEN!

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10 Days in Seoul: A food guide

10 Days in Seoul: A food guide

This is your ultimate Seoul food guide. Reader (and friend) Żaklina had this question: Do you have recommendations or a 10-day restaurant tour guide for Seoul? My parents are coming to visit for 2 weeks, and I'm looking to take...

read more
Recipe: Korean Tofu “Steak”

Recipe: Korean Tofu “Steak”

Not THAT Tofu Steak A larger variation of many traditional Korean pancakes, Tofu Steak was trendy for a while in dieting circles. The "steak" in this sense is supposed to resemble the Korean and Japanese versions of Hamburger Steak. It's basically Tofu Meatloaf. You...

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