We design private days for chefs, journalists, executives, and travelers who want more than a checklist of palace visits and market photos. The New York Times, Lonely Planet, Conde Nast Traveler, and CNN call us when they need someone who actually knows where to go and who to ask. We build the same kind of day for you.

Who This Is For

Chefs scouting technique. Journalists chasing a story. Executives who want one serious day off the conference schedule. Families who’ve done Seoul before and want the version nobody else gets. If you want a well-connected local expert building your day around your actual interests instead of a fixed departure time, this is it.

How It Works

1. Tell us who you are and what you want. Culinary depth, folklore and history, market culture, a specific neighborhood, a specific obsession. We ask before we plan.
2. We design the day. Real venues, real people, realistic pacing. Not a “best of Seoul” list dressed up as a private experience.
3. You get one clean price. No itemized surprises after the fact.

Packages

Half-Day Immersion
A focused 3-4 hour experience built around one theme: a market, a neighborhood, a craft, a meal. Best for guests with limited time who still want the real thing.

Full-Day Private Experience
A complete day, 6-8 hours, built across two or three connected themes with proper pacing and no rush.

	Up to 4 Guests	5-12 Guests
Half-Day Immersion	Starting at $500	Starting at $700
Full-Day Private Experience	Starting at $950	Starting at $1350

Multi-Day Custom Journey
For guests who want Korea explained over several days, not compressed into one. We coordinate the full arc: Seoul and beyond, meals, transport, access.
Custom quote

*Prices cover planning and guiding. Final pricing depends on group size, day length, and specific requests. Food, drink, transportation, and venue costs are quoted separately based on your day.

Groups larger than 12, or custom requests: contact us directly.

Get Started

IMPORTANT NOTES

• A non-refundable $100 design fee is required to start. This fee will be discounted from your total.
• Package prices do not include food, transportation, or other expenses. These cover planning and guiding only.
• Experiences are arranged based on guest, guide, and venue availability. This is just the starting point of the adventure.
• We will send you a credit card invoice to pay for the design fee. After the experience date, we will send a second invoice to cover expenses during the experience. Receipts available upon request.