This started out as a blip, but I have seen more and more articles popping up like it’s a big scandal. The Chosun Ilbo reported recently that a Japanese chain restaurant named Gyu-Kaku is passing off Korean dishes such as Bibimbap, Galbi and Kimchi as Japanese food with Japanese names (Bibimba, Karubi and Kimuchi).
A over six months ago I saw a small article about Gyu-Kaku serving popularizing Korean food in Japan. This is the first I’ve heard of them having the gall to do this outside of Japan and trying to make it associated with Japanese cuisine.
It looks like it’s becoming an issue. The Choson just wrote an editorial about how to market Korean food to the world. It’s one of those national pride things.