Fast Food in Korea: McDonald’s in a Hanbok
Despite Korea’s deep-rooted culture of health consciousness, fast food chains have set up shop with reckless abandon. McDonald’s even dons its own metaphorical hanbok, offering up bulgogi burgers and other Korean-specific menu items to reel in the local crowd.
But the real player in this game? Korea’s very own chaebol (mega-conglomerate) Lotte, with its flagship fast food chain: Lotteria. This place is like the Burger King of Korea—though foreigners tend to give it the side-eye. Why? Well, Lotteria isn’t the place for a typical burger fix. If you want a greasy, cheesy double cheeseburger, you’re probably better off somewhere else. But if you’re after a little adventure, Lotteria has some unique artery-clogging delights.
Shrimp Burger vs. Hot Squid Burger: Let’s Get Weird
Every time I find myself at Lotteria, I make it a point to try something new. Today, it’s the battle of the seafood titans: the Shrimp (“Sae-u”) Burger (새우버거) versus the Hot Squid (“Ojingeo”) Burger (오징어버거). You heard that right—fast food seafood burgers.
In Korean fast food lingo, anything on a round bun is automatically called a “burger.” Sandwiches, patties, fried bits of sea critters—it all qualifies. So, let’s dive into this showdown.
Round One: The Shrimp Burger
I’ll admit, I was skeptical of this one at first. One of my foreign friends raved about it, but I had images of a sad, flavorless shrimp-flavored patty dancing in my head. I couldn’t have been more wrong.
The Shrimp Burger comes dressed in a black sesame seed bun (because aesthetics matter), with a crispy fried shrimp patty, iceberg lettuce, and a “special” sauce—a marriage of tartar sauce and Thousand Island dressing. The magic happens when you bite into it: it’s actually packed with shrimp, not some weird mealy filler. It’s like someone took a Cajun poboy, compacted it into a fast food burger, and sent it overseas.
I’m hooked. It’s become a guilty pleasure of mine, and I’ve even managed to convert other foreigners into Shrimp Burger fanatics. Sorry, waistline.
Round Two: The Hot Squid Burger
Enter the Hot Squid Burger, which—unlike the round shrimp patty—comes in a weirdly rectangular shape. The bun is the same black sesame seed variety, but this bad boy is loaded with creamy sauce, a sweet and sour hot sauce, and the trusty iceberg lettuce. If the Shrimp Burger is all about nostalgia, the Squid Burger is here to spice things up. Literally.
It’s freakin’ spicy for fast food, which I didn’t expect. The squid itself? Pretty flavorless (because squid is more about texture than taste), but it has a satisfying chewiness that works well with the sauces. The hot sauce packs a tangy punch, making it a much bolder option than the shrimp burger. But beware: you might need to wash it down with something cold. Beer is my recommendation.
The Verdict: Shrimp Wins, but Squid’s a Fun Sidekick
After much deliberation and a borderline food coma, here’s my final take: the Shrimp Burger takes the crown for sheer volume of tastiness and nostalgic poboy vibes. But the Hot Squid Burger is a solid runner-up if you’re in the mood for something a little wild—and spicy.
So, next time you’re in Korea and feeling adventurous, skip the basic burger. Head to Lotteria and grab yourself a Shrimp Burger or, if you’re feeling spicy, the Hot Squid Burger. Just make sure to pair it with something cold—your taste buds will thank you.
















