Tag: Seoul on Wheels

  • Korean cuisine rolls into Eat Real Festival 2010, San Francisco Bay area

    Korean cuisine rolls into Eat Real Festival 2010, San Francisco Bay area

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    Chef Gordon Xiao of Ark Chinese Restaurant in Alameda making pulled noodles. (Photo by Jeff Quackenbush)

    Among the more than 80 caterers, mobile and brick-and-mortar restaurants, and food-related vendors at the second annual Eat Real Festival in the San Francisco Bay area were two Korean “taco trucks,” a nouveau hanshik restaurant, a ramen restaurant serving kimchi and a food-preservation specialist teaching how to pickle the popular version of it.

    Did I mention the live demonstration of making Chinese pulled noodles (lai min)?

    Intensely craving some Korean yumminess, I attended the festival, held Aug. 27 to 29 at Jack London Square in Oakland, Calif., to snack on selections from Santa Clara-based MoGo BBQ and Seoul on Wheels of Emeryville. Reviews of those rolling restaurants will be posted in coming days.

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    Seoul on Wheels parked under the palms of Jack London Square in Oakland, Calif. (Photo by Jeff Quackenbush)
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    One newcomer to Korean food took celebrity chef Guy Fieri's advise to pick the longest line for the best food, which led him to Seoul on Wheels. (Photo by Jeff Quackenbush)

    San Francisco neo-Korean restaurant Namu also was was among the “street food” vendors, but I already had sampled Namu’s Korean tacos at the restaurant’s stall at the San Francisco Ferry Building.

    Jack Birdsall of SF Weekly called this year’s Eat Real Festival, a “county fair in a parallel universe.” Giving that vibe to the festival were food-making performances, classes and contests.

    I attended the festival on Aug. 29 also to take in the noodle-pulling demonstration and kimchi-making class. Chef Gordon Xiao of Ark Chinese Restaurant in Alameda showed how fresh dough is kneaded, rolled, twisted in mid-air, stretched, slapped on the table and pulled to make noodles of various thicknesses. He said it took him two years to learn the technique.

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    Chef Xiao was a little concerned that the watermelon was "too ripe" for carving. (Photo by Jeff Quackenbush)

    Xiao also showed the Thai melon carving technique, taking 10 minutes to show how to carve a flower in the side of a watermelon rather than the few minutes in which it is normally completed. He finished the demonstration time with a quick sculpting of a carrot into a bird.

    At a stage in the “urban homesteading zone,” Delilah Snell of Project Small spent 19 minutes going through the ingredients and steps in making the commonly recognized spicy Nappa cabbage kimchi (called baechu kimchi in Korean). In highlighting the natural Lactobacillus fermentation that goes into making kimchi, sauerkraut and other pickled foods of simpler times, she had an appropriate backdrop, a miniature rough-hewn log cabin with a grassy sod roof.

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    Delilah Snell shows a small finished batch of kimchi. (Photo by Jeff Quackenbush)

    During the question-and-answer period, Snell and I had a minor disagreement over what to do with “old” kimchi. I noted that Koreans commonly use it to make kimchi stew (김치찌개 kimchi jjigae), but she suggested that kimchi more than a few months old could be unhealthful.

  • How San Francisco celebrated Cinco de Mayo: Korean Chicken Tacos

    How San Francisco celebrated Cinco de Mayo: Korean Chicken Tacos

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    If you find yourself in the San Francisco Bay area, go to the other side of the bay for some Korean style good eats at Seoul on Wheels. Photo couresty of http://www.flickr.com/photos/arndog/ / CC BY 2.0

    ABC7 News TV morning program View of the Bay featured Chef Julia Yoon of Seoul on Wheels. Chef Yoon taught ABC7 new’s TV anchor Leigh Glaser (and the entire San Francisco Bay Area) how to make Korean-style Chicken Tacos for Cinco de Mayo slathered in gochujang and sour cream. The recipe and Seoul on Wheels scheduled stops are posted on ABC7’s page.

  • Street vendor harassment in California

    Street vendor harassment in California

    Posted by Tammy

    From the video: “Taco trucks pull up to curbs and offer LA eaters everything from tofu bowls to Korean barbeque. Customers flock to them, and recently so have police officers. Truck owners report being cited for everything from parking too close to curbs to parking too far away. Sometimes officers shut them down. Why would law enforcement target taco trucks for nuisance violations? Turns out nearby restaurants don’t like the competition.”

    This clash between the police, brick-and-mortar restaurants and the truck food scene is not unique to Los Angeles. The business climate is worse in San Francisco. Initial setup costs for a truck food vendor in San Francisco can be as much as $150,000, according to the organizers of San Francisco Street Food Festival. Food and business permit costs an additional $10,000 per year. With those high-start up costs, one marvels at how most of these trucks can keep their costs down to less than $8 per dish.

    One Korean fusion taco truck vendor called Seoul on Wheels wasn’t able to overcome San Francisco’s regulation structure. Julia Yoon now does most of her business on the east side of the San Francisco Bay. She started operating in and around Emeryville, Calif., by offering her Korean fusion flavor to Pixar Animation employees.

    Some enterprising rolling restaurants have developed coping strategies by setting up weekly or monthly street food fairs. One in San Francisco last summer was very successful, based on the list of corporate sponsors including the Beringer wine brand and Whole Foods Market. Another sponsor was Foodbuzz, a San Francisco-based food blog community — of which both ZenKimchi and Beyond Koreanfornian Cooking have been “featured publishers.”

    Police shut down a similar attempt at a weekly street fair in Los Angeles last year. Yet it has come back to life and is being organized as a yearly event. Imagine your favorite tteokbokki (떡볶이) or boong-o-bbang (붕어빵) stand in Seoul only being open once a year. These annual street fairs are better than nothing.

    Now you have an idea of the uphill battle American urban food truck owners — Korean and non-Korean — face all the time just to stay in business.