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Experience the Korea you dreamed of

Personal Pro Photographer

Have your own personal professional photographer capture your magical moments

NEW: Neon Dreams Night Photography Walk

Discover Seoul’s enchanting neon-lit streets through the lens of our expert photographers. Unveil the city’s magical after-dark beauty, even with your smartphone. Upgrade for a unique neon portrait session. Book now for an unforgettable journey

Majang Meat Market Experience

Our premium meat lovers tour! High end Korean Hanwoo beef at Korea’s only meat-only market

The Dark Side of Seoul Ghost Walk

Korea’s #1 dark history and folklore tour. One of the best ways to really get to know Seoul.

The Ultimate Korean BBQ Night Out

Feel like you actually live in Seoul! Immerse yourself with great BBQ, drinks, and friends.

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Exclusive Black Label Experiences

 

High end luxury and corporate experiences.

You deserve it.

 

If you enjoy good food and want to learn about eating habits and table manners in korea, it’s the ideal solution.

Helene

The Ultimate Korean BBQ Night Out

Although I’m not a believer of ghosts, it was still awesome to learn the history of all those places!

Deb

Dark Side of Seoul EXTENDED EDITION

It’s a tour which is off the normal tourist track which makes it even better.

Janet

The Ultimate Korean BBQ Night Out

The Dark Side of Seoul Tour was a blast! Joe was a knowledgeable and accommodating guide that told interesting stories with a dramatic flair! I was legitimately creeped out by a few of them.

Rachel

Dark Side of Seoul

Experienced Tour Guides

Our guides are old hats in Seoul, Korea. Some are bloggers. Some are interpreters. Some are chefs and food writers. They ALL have a passion to show visitors around their ‘hoods.

Unique Immersive Tours

These aren’t conventional tours. These are the insiders’ guides to Seoul with no propaganda and no trips to salesmen.

Easy Secure Payments

You can pay securely in USD online through credit card or pay in Korean Won by bank transfer or in cash.

Unbelievable Stories

Never be at a loss for party conversation again. Brag to your friends at home the real Seoul food you ate, the tales you learned, and the people you met.

Featured Partners

Check out these tours, rides, and essentials from our partners.

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Tour Tips – Things to do in Korea

 

The New Guide to Noryangjin Fish Market

The New Guide to Noryangjin Fish Market

One of the best places to visit in Seoul is Noryangjin Fish Market. It's like an aquarium where you can eat the exhibits. Unlike a lot of fish markets around the world, many of the fish are still alive in tanks. Because of that, it doesn't smell as rank as other...

The Curmudgeon’s Guide to Insa-dong

The Curmudgeon’s Guide to Insa-dong

Insa-dong is one of the top tourist destinations in Seoul. It's been one of my favorite places since I moved here in 2004. I've watched it go through a ton of changes, and it's currently going through another makeover. Many of us pine for the lost Insa-dong of yore....

Parasite Filming Locations

Parasite Filming Locations

If you're in Seoul and are a film of the Oscar-winning film "Parasite," you will be interested in visiting some filming locations. Most of the film was shot on a sound stage. Half the Parks' house was digitized, so it's not available. Yet there are a few iconic shots...

Restaurants in Myeong-dong: A Quick Guide

Restaurants in Myeong-dong: A Quick Guide

Where are the good restaurants in Myeong-dong? Short answer: There aren't any. No, that isn't entirely true. If you're looking for great food in Myeong-dong be prepared for disappointment. Here's why. A long time ago, Myeong-dong was a great vibrant place for food....

Michelin Guide Seoul: Why You Shouldn’t Rely On It

Michelin Guide Seoul: Why You Shouldn’t Rely On It

Two articles recently came out on Korea Exposé about Seoul's Michelin Red Guide. KÉ Interview: British Food Critic Roasts Michelin Guide on Seoul   What the British Food Critic Doesn’t Know The first interviews British critic Andy Hayler, who claims to have eaten in...

Top Things To Do In Seoul: Palaces

Top Things To Do In Seoul: Palaces

The Short and Blunt Guide to Seoul's Palaces Palaces are one of the top things to do in Seoul. If you're coming to Seoul for a short time just go to one palace. Seriously. From my own experience and from talking to guests on our...

Tour Stories

Adventures we have on our excursions

Our First Official Food Tour

Since I first started the Food Journal, I have been talking about doing Korean food tours. Finally, we're getting around to doing them professionally. We've assembled a great team, with Veronica Kang's deep connections in the restaurant industry, Jennifer Flinn's...

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Bizarre Foods with Andrew Zimmern: South Korea

Bizarre Foods with Andrew Zimmern: South Korea

We're reaching the end of the hype week for the South Korea episode of "Bizarre Foods with Andrew Zimmern." This has all been in the works since we first got the call to help with the show back in August 2008.  I don't think I have another Bizarre Foods post left in...

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The Original ZenKimchi Korean Food Journal

Crispy Onions Rings made with SOJU!

Crispy Onions Rings made with SOJU!

One night, I noshed on a multi-hour old onion ring. It was still light and crispy. Not greasy. It came from our new little experiment that we’ve implemented at OK Burger on the Cheonggyecheon.

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