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You deserve it.
The Dark Side of Seoul Tour was a blast! Joe was a knowledgeable and accommodating guide that told interesting stories with a dramatic flair! I was legitimately creeped out by a few of them.
Experienced Tour Guides
Our guides are old hats in Seoul, Korea. Some are bloggers. Some are interpreters. Some are chefs and food writers. They ALL have a passion to show visitors around their ‘hoods.
Unique Immersive Tours
These aren’t conventional tours. These are the insiders’ guides to Seoul with no propaganda and no trips to salesmen.
Easy Secure Payments
You can pay securely in USD online through credit card or pay in Korean Won by bank transfer or in cash.
Unbelievable Stories
Never be at a loss for party conversation again. Brag to your friends at home the real Seoul food you ate, the tales you learned, and the people you met.
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Tour Tips – Things to do in Korea
Michelin Guide Seoul: Why You Shouldn’t Rely On It
Two articles recently came out on Korea Exposé about Seoul's Michelin Red Guide. KÉ Interview: British Food Critic Roasts Michelin Guide on Seoul What the British Food Critic Doesn’t Know The first interviews British critic Andy Hayler, who claims to have eaten in...
Top Things To Do In Seoul: Palaces
The Short and Blunt Guide to Seoul's Palaces Palaces are one of the top things to do in Seoul. If you're coming to Seoul for a short time just go to one palace. Seriously. From my own experience and from talking to guests on our...
Travel Blogger or Media Coming to Korea? We Can Help.
Before you plan too much, or even if you find yourself coming here on a whim, CONTACT US. Seriously.
Coming to Seoul? Your plans aren’t complete without a full immersion food tour
https://www.youtube.com/watch?v=n8HWwhF1RVQ Let's be honest. Compared to its neighbors, Seoul's sights are fine but are dwarfed. What makes world travelers come to Seoul and return is its culture. Its nightlife. Yet it's hard to navigate if you're new to the area....
Daejon: Three lessons from a hotel breakfast
My first destination on a mid-May 10-day tour of Korea was the city of 대전 Daejeon, more than two hours south of the Incheon airport by express bus. View of downtown Daejeon as we entered near dusk on the express bus from Incheon airport. (credit: Jeff Quackenbush) I...
The Worst Korean Restaurants are the Expensive Ones
This is the first part in the Korean Food Globalization series. The Ajosshies-in-charge (AiC), particularly pottery maker and yangban blowhard Cho Tae-kwon (recently featured in this Korea Times article), have been steering the great ship of Korean food promotion...
Tour Stories
Adventures we have on our excursions
Yonhap Feature: Visitors learn to make their own Korean dishes
Here is my latest feature article for Yonhap News. I started working on this in Seoul then finished it when I came back to New York. I am introducing a few different options for people who are considering a Korean cooking class in Seoul. The table below didn't make...
Our First Official Food Tour
Since I first started the Food Journal, I have been talking about doing Korean food tours. Finally, we're getting around to doing them professionally. We've assembled a great team, with Veronica Kang's deep connections in the restaurant industry, Jennifer Flinn's...
Bizarre Foods with Andrew Zimmern: South Korea
We're reaching the end of the hype week for the South Korea episode of "Bizarre Foods with Andrew Zimmern." This has all been in the works since we first got the call to help with the show back in August 2008. I don't think I have another Bizarre Foods post left in...
The Original ZenKimchi Korean Food Journal
Promoting Korean Food, Chapter 4: Y2Y Marketing
A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that...
Crispy Onions Rings made with SOJU!
One night, I noshed on a multi-hour old onion ring. It was still light and crispy. Not greasy. It came from our new little experiment that we’ve implemented at OK Burger on the Cheonggyecheon.
New York celebrity chef Hooni Kim marries Korean flavors to local ingredients
Hooni Kim, Michelin-starred chef of Danji and Hanjan restaurants in New York City, sees the marriage of Korean food culture with American food culture as Korean flavors married to local ingredients. At this time, one can't be a "locavore" and make authentic Korean...