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ZenKimchi. Get Immersed.

Experience the Korea you dreamed of

Personal Pro Photographer

Have your own personal professional photographer capture your magical moments

Neon Dreams Night Photography Walk

Discover Seoul’s enchanting neon-lit streets through the lens of our expert photographers. Unveil the city’s magical after-dark beauty, even with your smartphone. Upgrade for a unique neon portrait session. Book now for an unforgettable journey

Majang Meat Market Experience

Our premium meat lovers tour! High end Korean Hanwoo beef at Korea’s only meat-only market

The Dark Side of Seoul Ghost Walk

Korea’s #1 dark history and folklore tour. One of the best ways to really get to know Seoul.

The Ultimate Korean BBQ Night Out

Feel like you actually live in Seoul! Immerse yourself with great BBQ, drinks, and friends.

Choose your ADVENTURE

Know someone who’s coming to Korea?

Surprise them with a Gift Card to one of our experiences!

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Exclusive Black Label Experiences


High end luxury and corporate experiences.

You deserve it.


If you enjoy good food and want to learn about eating habits and table manners in korea, it’s the ideal solution.


The Ultimate Korean BBQ Night Out

Although I’m not a believer of ghosts, it was still awesome to learn the history of all those places!



It’s a tour which is off the normal tourist track which makes it even better.


The Ultimate Korean BBQ Night Out

The Dark Side of Seoul Tour was a blast! Joe was a knowledgeable and accommodating guide that told interesting stories with a dramatic flair! I was legitimately creeped out by a few of them.


Dark Side of Seoul

Experienced Tour Guides

Our guides are old hats in Seoul, Korea. Some are bloggers. Some are interpreters. Some are chefs and food writers. They ALL have a passion to show visitors around their ‘hoods.

Unique Immersive Tours

These aren’t conventional tours. These are the insiders’ guides to Seoul with no propaganda and no trips to salesmen.

Easy Secure Payments

You can pay securely in USD online through credit card or pay in Korean Won by bank transfer or in cash.

Unbelievable Stories

Never be at a loss for party conversation again. Brag to your friends at home the real Seoul food you ate, the tales you learned, and the people you met.

Featured Partners

Check out these tours, rides, and essentials from our partners.

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Tour Tips – Things to do in Korea


10 Unique Souvenirs You Should Get In Seoul

10 Unique Souvenirs You Should Get In Seoul

What to buy in Korea? Here are some Korean souvenirs. One of the most stressful parts of traveling is getting Korean souvenirs and gifts for friends, family, and office mates. What are good things to buy in Korea? I've lived in the Seoul area since 2004, and I've been...

Top 8 Korean Food Tours With Prices & Crucial Details

Top 8 Korean Food Tours With Prices & Crucial Details

Korean food tours, especially Seoul food tours, daunt travelers with all the choices. There is no one-size-fits-all experience. As I said on a previous post, TripAdvisor/Viator tours and others like them tend to be reposts of other companies' tours with 15-30% sucked...

Things to Do in Seoul | The Ultimate Checklist

Things to Do in Seoul | The Ultimate Checklist

Where are the best places to visit in Seoul? So many times, I get the question, "What are things to do in Seoul?" There are the conventional things, like visiting palaces and shopping in Myeong-dong. Yet Seoul is still new to many travel radars. You need an insider's...

Tour Stories

Adventures we have on our excursions

ROK On’s Dark Side of Seoul Video

ROK On’s Dark Side of Seoul Video

ROK On's Noe Alonzo joined us on the Dark Side of Seoul tour last Friday. Here is a taste of what to expect. https://www.youtube.com/watch?feature=player_embedded&v=Ds6tLCYBEH8 We perform the tours almost every Friday at 7 p.m. make sure to sign up! And bring...

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Video: ZenKimchi Korean Food Tours

Prominent video blogger Noe Alonzo made a video of our Ultimate Korean BBQ Experience tour. Take a look. https://www.youtube.com/watch?v=ojQaC_PjFow https://www.youtube.com/watch?v=SMJl_KdvOmk Make sure to sign up for our next tour, usually every Thursday evening. If...

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Food Tour: Ultimate Korean BBQ Experience

Food Tour: Ultimate Korean BBQ Experience

Check out this tour. It's more than BBQ. It's a complete Korean lifestyle experience--with a stop at what is considered the best and most underrated Korean BBQ restaurant in Seoul. We are conducting the tours many times during the summer. BOOK NOW!

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The Original ZenKimchi Korean Food Journal

Promoting Korean Food, Chapter 4: Y2Y Marketing

Promoting Korean Food, Chapter 4: Y2Y Marketing

A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that...

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