Choose your ADVENTURE
Know someone who’s coming to Korea?
Surprise them with a Gift Card to one of our experiences!
Exclusive Black Label Experiences
High end luxury and corporate experiences.
You deserve it.
The Dark Side of Seoul Tour was a blast! Joe was a knowledgeable and accommodating guide that told interesting stories with a dramatic flair! I was legitimately creeped out by a few of them.
Experienced Tour Guides
Our guides are old hats in Seoul, Korea. Some are bloggers. Some are interpreters. Some are chefs and food writers. They ALL have a passion to show visitors around their ‘hoods.
Unique Immersive Tours
These aren’t conventional tours. These are the insiders’ guides to Seoul with no propaganda and no trips to salesmen.
Easy Secure Payments
You can pay securely in USD online through credit card or pay in Korean Won by bank transfer or in cash.
Unbelievable Stories
Never be at a loss for party conversation again. Brag to your friends at home the real Seoul food you ate, the tales you learned, and the people you met.
Featured Partners
Check out these tours, rides, and essentials from our partners.
Tour Tips – Things to do in Korea
Things to Do in Seoul | The Ultimate Checklist
Where are the best places to visit in Seoul? So many times, I get the question, "What are things to do in Seoul?" There are the conventional things, like visiting palaces and shopping in Myeong-dong. Yet Seoul is still new to many travel radars. You need an insider's...
The New Guide to Noryangjin Fish Market
One of the best places to visit in Seoul is Noryangjin Fish Market. It's like an aquarium where you can eat the exhibits. Unlike a lot of fish markets around the world, many of the fish are still alive in tanks. Because of that, it doesn't smell as rank as other...
The Curmudgeon’s Guide to Insa-dong
Insa-dong is one of the top tourist destinations in Seoul. It's been one of my favorite places since I moved here in 2004. I've watched it go through a ton of changes, and it's currently going through another makeover. Many of us pine for the lost Insa-dong of yore....
Parasite Filming Locations
If you're in Seoul and are a film of the Oscar-winning film "Parasite," you will be interested in visiting some filming locations. Most of the film was shot on a sound stage. Half the Parks' house was digitized, so it's not available. Yet there are a few iconic shots...
Restaurants in Myeong-dong: A Quick Guide
Where are the good restaurants in Myeong-dong? Short answer: There aren't any. No, that isn't entirely true. If you're looking for great food in Myeong-dong be prepared for disappointment. Here's why. A long time ago, Myeong-dong was a great vibrant place for food....
Michelin Guide Seoul: Why You Shouldn’t Rely On It
Two articles recently came out on Korea Exposé about Seoul's Michelin Red Guide. KÉ Interview: British Food Critic Roasts Michelin Guide on Seoul What the British Food Critic Doesn’t Know The first interviews British critic Andy Hayler, who claims to have eaten in...
Tour Stories
Adventures we have on our excursions
ROK On’s Dark Side of Seoul Video
ROK On's Noe Alonzo joined us on the Dark Side of Seoul tour last Friday. Here is a taste of what to expect. https://www.youtube.com/watch?feature=player_embedded&v=Ds6tLCYBEH8 We perform the tours almost every Friday at 7 p.m. make sure to sign up! And bring...
Video: ZenKimchi Korean Food Tours
Prominent video blogger Noe Alonzo made a video of our Ultimate Korean BBQ Experience tour. Take a look. https://www.youtube.com/watch?v=ojQaC_PjFow https://www.youtube.com/watch?v=SMJl_KdvOmk Make sure to sign up for our next tour, usually every Thursday evening. If...
Food Tour: Ultimate Korean BBQ Experience
Check out this tour. It's more than BBQ. It's a complete Korean lifestyle experience--with a stop at what is considered the best and most underrated Korean BBQ restaurant in Seoul. We are conducting the tours many times during the summer. BOOK NOW!
The Original ZenKimchi Korean Food Journal
10 Ways to Survive a Korean Summer
These are the foods we cling to that makes the blistering Korean summer bearable. Let’s pop open the ice chest and share the goodies.
Promoting Korean Food, Chapter 5: Taste vs. Well-being
Just because it’s healthy doesn’t mean people will buy it. It’s gotta taste good too.
Promoting Korean Food, Chapter 4: Y2Y Marketing
A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that...