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Experience the Korea you dreamed of

A Walk Among the Graves: The Cemetery Tour


Take a light hike in a cemetery to learn of important traditions and lore surrounding the dead.

NEW: Zen Up with Temple Cuisine

Vegan-friendly cooking course with a Buddhist nun, followed by vegan temple cuisine lunch in a cool restaurant and tea in a romantic teahouse.

NEW: Majang Meat Market Experience

Our premium meat lovers tour! High end Korean Hanwoo beef at Korea’s only meat-only market

Choose your ADVENTURE

Exclusive Black Label Experiences


High end luxury and corporate experiences.

You deserve it.


If you enjoy good food and want to learn about eating habits and table manners in korea, it’s the ideal solution.


The Ultimate Korean BBQ Night Out

Although I’m not a believer of ghosts, it was still awesome to learn the history of all those places!



It’s a tour which is off the normal tourist track which makes it even better.


The Ultimate Korean BBQ Night Out

The Dark Side of Seoul Tour was a blast! Joe was a knowledgeable and accommodating guide that told interesting stories with a dramatic flair! I was legitimately creeped out by a few of them.


Dark Side of Seoul

Experienced Tour Guides

Our guides are old hats in Seoul, Korea. Some are bloggers. Some are interpreters. Some are chefs and food writers. They ALL have a passion to show visitors around their ‘hoods.

Unique Immersive Tours

These aren’t conventional tours. These are the insiders’ guides to Seoul with no propaganda and no trips to salesmen.

Easy Secure Payments

You can pay securely in USD online through credit card or pay in Korean Won by bank transfer or in cash.

Unbelievable Stories

Never be at a loss for party conversation again. Brag to your friends at home the real Seoul food you ate, the tales you learned, and the people you met.

Featured Partners

Check out these tours, rides, and essentials from our partners.

Tour Tips – Things to do in Korea


The New Guide to Noryangjin Fish Market

The New Guide to Noryangjin Fish Market

One of the best places to visit in Seoul is Noryangjin Fish Market. It's like an aquarium where you can eat the exhibits. Unlike a lot of fish markets around the world, many of the fish are still alive in tanks. Because of that, it doesn't smell as rank as other...

The Curmudgeon’s Guide to Insa-dong

The Curmudgeon’s Guide to Insa-dong

Insa-dong is one of the top tourist destinations in Seoul. It's been one of my favorite places since I moved here in 2004. I've watched it go through a ton of changes, and it's currently going through another makeover. Many of us pine for the lost Insa-dong of yore....

10 Days in Seoul: A food guide

10 Days in Seoul: A food guide

This is your ultimate Seoul food guide. Reader (and friend) Żaklina had this question: Do you have recommendations or a 10-day restaurant tour guide for Seoul? My parents are coming to visit for 2 weeks, and I'm looking to take...

Parasite Filming Locations

Parasite Filming Locations

If you're in Seoul and are a film of the Oscar-winning film "Parasite," you will be interested in visiting some filming locations. Most of the film was shot on a sound stage. Half the Parks' house was digitized, so it's not available. Yet there are a few iconic shots...

14 Must-eat Korean Foods In Seoul and Where To Eat

14 Must-eat Korean Foods In Seoul and Where To Eat

I've been writing about Korean food in Seoul since 2004 at ZenKimchi. I've consulted Anthony Bourdain, Andrew Zimmern, Lonely Planet, Conde Nast Traveler, The Travel Channel, and other world media in finding the must eat Korean...

Restaurants in Myeong-dong: A Quick Guide

Restaurants in Myeong-dong: A Quick Guide

Where are the good restaurants in Myeong-dong? Short answer: There aren't any. No, that isn't entirely true. If you're looking for great food in Myeong-dong be prepared for disappointment. Here's why. A long time ago, Myeong-dong was a great vibrant place for food....

Tour Stories

Adventures we have on our excursions

ROK On’s Dark Side of Seoul Video

ROK On’s Dark Side of Seoul Video

ROK On's Noe Alonzo joined us on the Dark Side of Seoul tour last Friday. Here is a taste of what to expect. https://www.youtube.com/watch?feature=player_embedded&v=Ds6tLCYBEH8 We perform the tours almost every Friday at 7 p.m. make sure to sign up! And bring...

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Video: ZenKimchi Korean Food Tours

Prominent video blogger Noe Alonzo made a video of our Ultimate Korean BBQ Experience tour. Take a look. https://www.youtube.com/watch?v=ojQaC_PjFow https://www.youtube.com/watch?v=SMJl_KdvOmk Make sure to sign up for our next tour, usually every Thursday evening. If...

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Food Tour: Ultimate Korean BBQ Experience

Food Tour: Ultimate Korean BBQ Experience

Check out this tour. It's more than BBQ. It's a complete Korean lifestyle experience--with a stop at what is considered the best and most underrated Korean BBQ restaurant in Seoul. We are conducting the tours many times during the summer. BOOK NOW!

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The Original ZenKimchi Korean Food Journal