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Exclusive Black Label Experiences
High end luxury and corporate experiences.
You deserve it.
Your Hosts
Meet your new friends.
Joe McPherson
The Food Writer
Simon Lee
The Flying Chef
Shawn Morrissey
The Folklorist Hiker
David Mason
The Professor
Ron Chang
The Veteran Local
Taeni Park
The Night Angel
Jeff Yu
The Party Host
Jon Coyle
The YouTuber
Chris Tharp
The Busan Expert
Bre Lee
The Food Queen
If you enjoy good food and want to learn about eating habits and table manners in korea, it’s the ideal solution.
Although I’m not a believer of ghosts, it was still awesome to learn the history of all those places!
It’s a tour which is off the normal tourist track which makes it even better.
The Dark Side of Seoul Tour was a blast! Joe was a knowledgeable and accommodating guide that told interesting stories with a dramatic flair! I was legitimately creeped out by a few of them.
Experienced Tour Guides
Our guides are old hats in Seoul, Korea. Some are bloggers. Some are interpreters. Some are chefs and food writers. They ALL have a passion to show visitors around their ‘hoods.
Unique Immersive Tours
These aren’t conventional tours. These are the insiders’ guides to Seoul with no propaganda and no trips to salesmen.
Easy Secure Payments
You can pay securely in USD online through credit card or pay in Korean Won by bank transfer or in cash.
Unbelievable Stories
Never be at a loss for party conversation again. Brag to your friends at home the real Seoul food you ate, the tales you learned, and the people you met.
Featured Partners
Check out these tours, rides, and essentials from our partners.
Dark Side of Seoul
Korea’s only ghost tour
Seoul Hike: The Historic Trail
Trek Through Folktales and Temples
The Ultimate Korean BBQ Night Out
Eat like Anthony Bourdain
Seoul Instagram Walk
Capture Seoul at Night
The Authentic Korean Chicken & Beer Experience
Crash course in Korean chicken
Tour Tips – Things to do in Korea
How to Survive Arrival in Seoul: Transportation, SIM Cards & Subway Hacks
You’ve landed at Incheon International Airport. You’re sleep-deprived, dehydrated, and possibly questioning your life decisions. Congratulations—you’ve made it to Seoul. Now what? This isn’t a city that rolls out a red carpet for tourists. It rolls out… a…
Seoul Travel Guide: Skip the Tourist Traps and See the Real City
Beautiful architecture building of Gyeongbokgung Palace landmark of Seoul city in South Korea Seoul is not here to impress you. It doesn’t need to. This is a city that went from dynasties to dictatorship to K-pop domination in the time it takes the average tourist to…
What Cultural Etiquette Should You Be Aware of When Visiting Seoul?
Visiting Seoul? Excellent choice. You’ll find more neon lights than a Las Vegas nightscape and enough Korean BBQ to clog your arteries twice over. But to navigate the city without stepping on toes—or being scolded by an elderly auntie on the subway—you’ll want to…
Overrated Tourism Spots in Korea: Looking Beyond the Hype
Korea’s tourism scene is on fire. K-pop. K-dramas. K-something. Everyone wants a slice of Hallyu, so the government, media, and countless “parachute influencers” keep pushing the same handful of tourist overrated tourism spots—whether they’re actually any good or not….
Discovering Buam-dong: Seoul’s Hidden Gem
Buam-dong is one of Seoul’s best-kept secrets, offering a peaceful escape from the bustling city center. Tucked into the hills near Gyeongbokgung Palace, this charming neighborhood is a perfect blend of nature, history, and art. Though not well-known among tourists,…
Majang Meat Market: The Ultimate Guide to Seoul’s Hidden Meat Paradise
If you’re a food lover visiting Seoul, you’ve probably heard of Noryangjin Fish Market for fresh seafood. But what if you’re a meat lover? Enter Majang Meat Market —Korea’s largest and most famous butcher market, supplying over 60% of the country’s beef. If you…
Tour Stories
Adventures we have on our excursions
ROK On’s Dark Side of Seoul Video
ROK On’s Noe Alonzo joined us on the Dark Side of Seoul tour last Friday. Here is a taste of what to expect. We perform the tours almost every Friday at 7 p.m. make sure to sign up! And bring friends.
Video: ZenKimchi Korean Food Tours
Prominent video blogger Noe Alonzo made a video of our Ultimate Korean BBQ Experience tour. Take a look. Make sure to sign up for our next tour, usually every Thursday evening. If you have a group of friends we can do a special outing for y’all. Click here for…
Food Tour: Ultimate Korean BBQ Experience
Check out this tour. It’s more than BBQ. It’s a complete Korean lifestyle experience–with a stop at what is considered the best and most underrated Korean BBQ restaurant in Seoul. We are conducting the tours many times during the summer. BOOK NOW!
The Original ZenKimchi Korean Food Journal
Recipe: Acorn Jelly Salad (Dotorimuk Muchim 도토리묵무침)
This Korean vegan recipe–oh, why do I even bother saying it’s vegan? It’s just good. I had it for the first time during my second year in Korea. San Maul, which is still my favorite restaurant, tucked in the southern foot of Mt. Gwanaksan. Dotorimuk…
10 Ways to Survive a Korean Summer
These are the foods we cling to that makes the blistering Korean summer bearable. Let’s pop open the ice chest and share the goodies.
Promoting Korean Food, Chapter 5: Taste vs. Well-being
Just because it’s healthy doesn’t mean people will buy it. It’s gotta taste good too.