Vintage Post: Ricetard

Our friend Brian first brought this new glorious product to my attention.  It’s not just the Ministry of Agriculture that could use someone outside the circle as a consultant.  The snack makers at Lotte maybe could have–should have–run this by a native English speaker before throwing it out there on the market.  This was no problem before when Korea was pretty much a closed society, and there was no internet–or snarky bloggers on the internet.

Let’s get Ricetarded (ha), let’s get Ricetarded in here!

Vintage Post: Ricetard

What do we have here?

Vintage Post: Ricetard

It’s a basic little spongecake-based snack cake.  These custard ones have been getting popular in Korea in the past couple of years.  Last year, a cheese flavored one came out that kicked ass.  Oh, props should go out to Dan of Seoul Eats for donating the super-mini tripod (along with the camera he donated much earlier), which lets me take better shots in low light.

So, what’s in a Ricetard?

Vintage Post: Ricetard

I just love saying that word.  Say it with me.


Yes, the word comes from a blend of “rice” and “custard.” But it’s not a rice custard.  The cake uses rice flour.  They point out many times on the package that it uses 100-percent Korean rice.  This may be one of those campaigns, like the ddeokbokki/topokki one, that is trying to save Korean rice farmers from international competition.

The filling is vanilla-flavored cream and what they call “orange jam.”

“But Zen, isn’t it full of trans fats and all that unhealthy gunk?”

Vintage Post: Ricetard

No, bubba.  See that guy in the doctor’s coat?  It’s well-being.  It has vitamins B1 and B2 along with niacin.  That healthy, bro.

Vintage Post: Ricetard

Oh… hmph…. mwo mwa fhwf mwafhf…sorry… was eating my Ricetard.  It tastes like any other snack cake–more like a Twinkie.  You can see there’s a hint of that so-called orange jam, but I didn’t taste it in the sea of sugar.  Lemme try again.

Vintage Post: Ricetard

Hmm… nope.  Well, okay, there’s a hint of something in the middle of that petroleum jelly textured “cream.” Maybe it’s the orange jam.  May have to try another one.  Talk to ya later.

UPDATE: It looks like the powers at Lotte got word of the word on their word, and Ricetard no longer exists.

Vintage Post: Ricetard

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