Get ready y'all. This is the poster child of Apgujeong pretension. Actually, the interior is airy and comfortable if you just want a cup of coffee. But the menu either is a mad experiment from the kitchen, or the chef just has contempt for his diners. Or maybe all the college kids who eat there or too stupid to know they're eating crap. The only thing there we were able to finish were the Ddeok Spring Rolls, which had some red bean in them and came with a drizzle of strawberry syrup (they love those squeeze bottle squiggles in Seoul). I'm trying to remember the names of some of the menu items. One was four disks of bird seed and anchovies that we just couldn't choke down. Another was a banana chocolate "pizza" that tasted like burnt tortilla.