How to promote kimchi in America without inviting Americans

The South Korean consulate in San Francisco found a creative way of celebrating U.S. Independence Day this year by inviting the wives of other foreign diplomats to their home to learn kimchi-making. The San Francisco Consular Corps helped put on the party.

The stated aim of this kimchi diplomacy, according to Consul Jeong-Gwan Lee and his wife, Jongran Park, was to help Americans become more familiar with Korean food and culture.

“China and Japan two countries so well-known to the U.S., but compared to that, Korea is less known to the people in the United States,” Consul Lee told KGO-TV.

I find it difficult to understand how a party, to which the wives of foreign diplomats were the guests of honor, is supposed to help Americans understand the merits of the Korean/American Free Trade Agreement (KOR-US FTA) — languishing in the Senate for a final vote — and encourage Hallyu (the “Korean wave”) in the U.S.

A better tactic would be to invite San Francisco Bay Area kimchi-conscious chefs to present cooking demonstrations. Health-conscious residents in the region are learning to appreciate Korea’s fermented foods.

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1 thought on “How to promote kimchi in America without inviting Americans”

  1. In a few months we will be selling our Kimchi on-line for those of you who aren’t as adventuresome as you to actually take on the crazy task of making it yourself.  Mrs. Kim has been making delicous Kimchi all her life and my brother and myself thought we’d share our joy with Americans.  Her brand will be called Kimchi Green.  Follow us on Facebook, just search Kimchi Green.  Thanks!

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