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Promoting Korean Food, Chapter 1: Know Your Market

A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that this...
Promoting Korean Food, Intro: I’m Your Market

Promoting Korean Food, Intro: I’m Your Market

A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that this...

Three kinds of bulgogi

Over at Sorae Bulgogi in Soraemaul we tried three types of VERY traditional bulgogi. The Eonyang Bulgogi comes from the southeast near Ulsan. It’s thin slices of been mixed with garlic and sesame oil and pounded like hell. It’s squeezed and massaged and...
Paris Baguette and the Soft Bigotry of Exoticism

Paris Baguette and the Soft Bigotry of Exoticism

Credit: Anokarina on Flickr (cc) You may have heard the news. Korean bakery Paris Baguette has opened in Paris. This was quite the ballsy move. Immediately those who know Paris Baguette inside its home territory predicted its inevitable doom. Yet I’m going to go...
What if U.S. Cities were in South Korea?

What if U.S. Cities were in South Korea?

On a whim, I broke out ye olde Wikipedia and took down the population numbers for U.S. and South Korean cities. I matched them as closely as I could and plotted them out on a map. This is the result. I don’t know if it means anything to anyone, but it was a fun...

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