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Promoting Korean Food, Chapter 4: Y2Y Marketing

Promoting Korean Food, Chapter 4: Y2Y Marketing

by ZenKimchi | Sep 14, 2016 | Featured, Korean Food Globalization, Top Posts, Top Posts - Winter

A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that this...
Crispy Onions Rings made with SOJU!

Crispy Onions Rings made with SOJU!

by ZenKimchi | Jul 26, 2016 | Featured, Korean Kitchen Hacking, Top Posts, Top Posts - Winter

Sometimes we make mistakes at the restaurant. They’re not big mistakes. The fry station will sometimes make too many of an item. Or really, they make a few extra onion rings or fries just in case a couple don’t turn out. The extras we dump into a bowl as the evening...
New York celebrity chef Hooni Kim marries Korean flavors to local ingredients

New York celebrity chef Hooni Kim marries Korean flavors to local ingredients

by Tammy | Nov 11, 2015 | Commentary, Korean Food Globalization, News & Media, Top Posts

Hooni Kim, Michelin-starred chef of Danji and Hanjan restaurants in New York City, sees the marriage of Korean food culture with American food culture as Korean flavors married to local ingredients. At this time, one can’t be a “locavore” and make...
Behind-the-scenes with Anthony Bourdain, What Is It Like?

Behind-the-scenes with Anthony Bourdain, What Is It Like?

by ZenKimchi | Apr 25, 2015 | Diary, Featured, Top Posts, Tour Stories

This and many photos credited to CNN   “Who’s that old geezer?” Oh, Christ, not now. We were shooting the final shot with Anthony Bourdain before he returned to the hotel and jumped on a flight back to New York. He was sitting at a lonely street...
How I Learned to Eat Like a Porn Star

How I Learned to Eat Like a Porn Star

by ZenKimchi | Apr 15, 2015 | Commentary, Featured, Top Posts

WARNING: This post is not for underage readers or anyone offended by mature and immature discussion of sex and pornography. This is all tongue-in… cheek. Links are also NSFW. “More emotion!” The director gets behind the camera guy and cues me again....
Promoting Korean Food, Chapter 3: Common Myths About Foreigners

Promoting Korean Food, Chapter 3: Common Myths About Foreigners

by ZenKimchi | Feb 1, 2015 | Featured, Korean Food Globalization, Top Posts, Top Posts - Winter

A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that this...
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