Category: Shameless Self Promotion

  • The Nanoomi Gang on KBS

    A few of us from megablog Nanoomi were on a KBS morning show this week. You’ll see Mike “Feetman Seoul” Hurt, Stafford “Chosun Bimbo” Lumsden (and from SeoulPodcast) and Simon and Martina from “Eat Your Kimchi” along with me. It’s the usual silly Korean TV stuff of “Ooh, look at these foreigners interested in our culture,” but it’s all in good fun. I particularly found it funny that even though Stafford said he was from New Zealand in Korean, they posted that he was from Europe on the screen.

    http://vimeo.com/18108885

  • Latest Member of ZenKimchi

    Jian1

    Our little Jian was born Sunday morning. I had just won 2nd place in the cooking competition and called my wife. She asked me to rush home. She needed to go to the hospital. As luck would have it, Saturday night was heavy in traffic, and I had the only taxi driver in Korea who obeyed traffic laws.

    After 14 hours of labor, EJ gave birth to Jian Lee-McPherson at 8:51 a.m. She’s my obsession right now. So forgive the light posting in the near future.

    It’s strange adjusting to the Korean concept of the hospital guardian. When someone’s in the hospital, they have a person, usually a family member, looking after them. The guardian does jobs that nurses normally do in the U.S.–which makes me wonder what the nurses do do in Korea. So I’m living at the hospital with no internet connection. EJ is getting checked up at the doctor right now, so I’ve escaped to a Tom n Toms coffee shop nearby for some joe and breakfast. I dig their honey bread.

    Both of us had no sleep from early Saturday to late Sunday night. Add to that the adrenaline of both the cooking contest and pushing a human being into the world, and you could guess we were pooped.

    It’s traditional in Korea to give a new mother MiyeokGuk (Seaweed Soup). EJ is getting this, I think, seven times a day. She’s never gonna want to eat MiyeokGuk again–which is fine by me.

    It’s killing me that we’re in the Beomgye section of Anyang right now–where we usually go out for eatin’ and drinkin’–and I can’t go out eatin’ and drinkin’. It was a bit surreal being up all night feeling useless while EJ was in pain Saturday night, with the drunks screaming and singing in the streets until 5 a.m.

    I tell you, I may not be the happiest person in the world right now, but I’m sure I’m in the top 5 percentile.

  • "Living and Breathing DNA, Hansik"


    Over the summer, I spent a fun day to be part of filiming a documentary about Korean food by tvK 24 as some of you may remember.  I finally got the airing schedule!  It’s a 4-part documentary that will air starting tonight at 7:20PM Pacific Time (10:20PM Eastern Time) and the same time every Thursday after that.

    Now, they tell me I’ll be in Part 2, The Cuisine of Happiness that will air next Thursday.  I’m not sure if you have to keep your eyes peeled for the whole 40 minutes to catch me (and hopefully some of my friends) in some fleeting seconds or good minutes.  I won’t be able to watch it when it’s aired because tvK is not available in my area – I’ll just be anxiously waiting for the DVDs that will be coming in a month.  I hear that there is also a plan to air the program in Korea at some point in the future, but no specifics on that yet.

    If you get tvK at home, please check it out and let me know what you think.  You can find tvK’s coverage information in your area here.

    This is the schedule I received…

    October 28th (Thurs) 7:20 pm
    Part 1. Natural Food, Hansik
    1부 – 자연한식

    November 4th
    Part 2. The Cuisine of Happiness
    2부 – 행복한 밥상

    November 11th
    Part 3. Hansik Korea
    3부 – 오감만족

    November 18th
    Part 4. Nostalgic for Home
    4부 – 한식을 그리다

  • Where the Slowest Foods Meet the Freshest Foods

    magazine1

    On a hot, sticky summer day, I was interviewed for a travel magazine article about traveling to Korea.  My contribution was, of course, on the part about Korean food.  It was an afternoon of fun chat with Victoria, the writer, and I’ve been anxiously waiting to see how she would put all the pieces together.  Now I’m happy to read the article published in the fall issue of Smart Luxury Travel (previously Sherman’s Travel Magazine).  It’s a fun, informative article about Korea that covers from food scenes and sites worth visiting to clips of historical/cultural backgrounds.

    As for my part on shameless self-promotion, here is an excerpt from the article.

    “”Korean food is where the slowest foods meet the freshest foods,” says Shin Kim, a New York-based chef who writes for Zenkimchi.com, an online journal about food in Korea; her own blog is shinshine.com.  “Out of necessity, people started fermenting and pickling their harvests to make them last as long.  But Koreans are also very aware of what’s in season and are obsessed with quality and using local produce.”

    A building block of Korea cuisine is jang, or seasoned sauce.  The three main types of jang (fermented bean, soy, and red pepper) can be rendered in innumerable variations, reflecting everything from region to season and family recipe.  Deceptively simple, jang has come to symbolize Koreans’ symbiotic relationship with food.  “There is a saying, “When the jang changes, a collapse of the family,”” says Kim.  “Making jang is an intense process that happens over months, even years, and so if the mother is troubled and therefore neglectful of the jang, the taste changes.”

    Deliciousness is just one happy by-product of the philosophy behind Korean cuisine, which holds that the universe, and therefore human bodies and the food they eat, are governed by yin and yang (or, um and yang, in Korea) and it is composed of five elements.  Thus, a proper Korean dish harmoniously combines um (greens, fruits, pungent, cold) and yang (roots, meat, spicy, fried) and contains five colors (red, green, yellow, white and black).

    Arguably, there is no food more accessible or desirable than meat grilled over an open flame….”

    For the rest of the article about Korean food and other fun stuff about Seoul and more, you can go here.

    ——————-

    지난 여름, 한국여행에 관한 잡지기사를 위해 한국음식에 대해 인터뷰를 했습니다.  기사가 드디어 미국의 Smart Luxury Travel (previously Sherman’s Travel Magazine) 잡지 가을호에 실려서, 한국음식에 대해 이야기하는 부분의 일부를 번역을 해보았습니다.

    “한식은 가장 슬로우한 푸드가 가장 신선한 음식을 만난 경우입니다”라고 뉴욕에 거주하는 셰프 김신정(Shin Kim)씨가 말했다.  그녀는 또한 Zenkimchi.com이라는 한국의 음식에 관한 인터넷 저널에 글을 기고하고있고, 개인 블로그 shinshine.com을 운영하고 있다.  “필요에 의해서 수확물을 더 오래보관하기위해 삭히고 절이기 시작했죠.  그렇지만 한국사람들은 또 제철음식, [식재료의] 질과 지역 농산물에 아주 민감합니다.”

    한식의 기초는 장, 즉 맛을 낸 소스이다.  가장 중요한 세가지 종류의 장(된장, 간장, 고추장)은 지역에서부터 계절, 각가정의 비법까지 모든것을 반영한, 무한정의 변형을 보일수있다.  간단해 보이지만, 장은 한국인과 음식의 뗄레야 뗄수없는 관계를 상징하게 되었다.  “‘장맛이 변하면 집안이 망한다’는 속담이 있습니다”라고 김[신정]은 말했다.  “장을 만드는것은 몇달에서 몇년까지 걸리기도하는 힘든 과정입니다.  어머니에게 걱정거리가 많아서 장을 등한시한다면 맛이 변하겠죠.”

    우주가, 더불어 인간의 몸과 먹는 음식이 음양에 의해 다스려진다는 한식의 기본철학에 맛은 즐거운 부산물의 하나이다.  [한식은] 오행으로 이루어져있다.  그러므로, 고유의 한국음식은 음 (채소, 과일, 자극적인, 차가운 [음식])과 양(뿌리, 고기, 매운, 튀긴 [음식])을 조화롭게 결합하고, 다섯가지 색(붉은색, 녹색, 황색, 흰색, 검은색)으로 표현된다.

    아마 불에 구워먹는 고기만큼 접근하기쉽고 호감이가는 음식은 없을것이다….

    전체 기사를 보시려면 여기를 클릭해주세요.

  • In Travel + Leisure and More

    tnl1

    I hope you New Yorkers enjoyed the Asian Feastival. I’ve been following the updates and pics from @AsianFeastival and @HungryRabbitNYC.

    Today is my first day as a full-time blogger and writer. Yes, I’m no longer an English teacher. It hasn’t sunk in yet. Let’s hope this works.

    In the meantime, get an issue of Travel + Leisure Southeast Asia. The September edition is all about food, and they featured ZenKimchi as well as other great blogs, such as Market Manila, Chubby Hubby, Kyoto Foodie, Cha Xiu Bao and KampungBoyCityGal. That is some great company.

    We are also in great company as one of the “50 Sizzling Hot Asian Cooking Blogs” at Guide to Culinary Schools. The list in alphabetical order. Guess where ZenKimchi is? Heh, heh…

  • Joe in Harper's Bazaar

    Harper's Bazaar cover
    Don't I look dashing?

    Harper’s Bazaar (Korean edition) came out with its September edition in all its thick perfumed glory this week.

    Article title page
    I'm the fat guy eating kimchi jjigae right there

    They had a feature where they asked expat professionals in different fields about living in and visiting Seoul. ZenKimchi longtime friend Michael “Feetman Seoul” Hurt is in the article.

    Article
    Click to zoom (may take a while)

    I’m at the end of the piece. My Korean isn’t good enough to translate it word for word, but I understood most of the article, and EJ helped with some parts. Here’s a quick summary of the interview.

    • Even though the weather was hot and humid, Joe soldiered on with a smile. With that kind of appearance, he looked generous. We almost called him “Joe Ajosshi” because he was so friendly looking. Joe McPherson is famous as a Korean food blogger, starting in 2004 as the founding editor of the ZenKimchi Korean Journal. Some foreigners don’t know about Korean food. He introduces it to them. He is a kind of “waygyogwan,” or diplomat. He claims that samgyetang is “boring” food and that Korean food is about burning fire. He is also one of the only fans of gobchang in the world. He is a poetic gourmet in his critiques of food. But he says, “I’m not a critic. I’m only a person who writes about food. I’m a Korean food enthusiast.” He’s also sorry about the demise of Pimatgol street and is worried that Korean peasant food might die out. Joe McPherson reminds us to think of what we could lose. And he is a definite friend we want beside us.
    • No, Korean food isn’t too spicy. Americans have spicy food too (hot wings, gumbo).
    • Barbecue and peasant cuisine, along with the general excitement of lively restaurants, are the star attractions of Korean food right now (not royal court cuisine and “topokki”)
    • Mapo is my favorite neighborhood in Seoul for food
    • What about Gangnam?
      • Sure, if you like Starbucks. When my family visited, my dad liked the historical stuff; my older brother (small error there), who is a chef, liked the food; my mother liked the nightlife.
    • The 24-hour play culture in Seoul comes from the attitude of Koreans to work hard and play hard.
    • What’s the most “shocking” thing about nightlife in Seoul?
      • 1-cha, 2-cha, 3-cha and the “bang” culture
    • Not Love Motels?
      • No way. When my family came last year, I put them up in a love motel, and they loved it. It had everything that westerners find appealing that the more expensive hotels neglect: HD televisions, computers in each room with free internet, free drinks in the fridge, hot tubs. And they’re even cleaner than some of the “fancy” western hotels.
    • What is appealing about people in Seoul?
      • Generosity. Before I met my wife, I was stood up by my girlfriend at the time. I went all the way home by myself, sulking. As I passed by my local BBQ Chicken place, the ajosshi saw that I was a bit down and gave me a Coke to cheer me up.
    • There’s an old saying that to know someone you should know what they eat. What does the food say about Seoulites?
      • If I had to compare it to Japanese food–Japanese concentrate on how the food looks. Koreans concentrate on how the food tastes. It also has a great peasant quality that speaks to an international audience. When I spoke to the Korean government about promoting it, they were more interested in more Japanese-style pretentious food. The best food in the world comes from hunger. For example, the food from Provence comes from poor farm folks. Mexican food, which is gaining worldwide popularity and respect, comes from ancient people who were making do with what they had. Korea’s greatest food comes from its peasantry, which the government thinks of as shameful. So they want to hide that kind of food and feel shame. That’s why places like Pimatgol street get torn down. I wanted to introduce people to Pimatgol, but it’s gone. I feel very sorry about that. Also people who live in Seoul feel bad about it. So we should protest about things like that. To tell you the truth, foreigners living in Korea feel sorry about that. That is actually an issue among foreigners. The government tries to act wealthy, and they feel shame about their own history. When I talked to a government representative related to Lonely Planet, the official wanted them to remove any mention of budae jjigae.
    • Explain Seoul in one sentence.
      • It really wakes you up. This is how I felt when I came to Korea. When I was in America, I felt very old and sleepy and bored. I got tired of the same old routine. But when I came to Korea, I felt awake.
  • Video: ZenKimchi on “Today’s Blog”

    Video: ZenKimchi on “Today’s Blog”

    The crew at Arirang followed my fat dumpy self around for a day, talking about how Korean food encapsulates aspects of the Korean character. We eat at Gwanghwamun Jip and Mapo Jeong Depo. Thanks to Zach, Yuni and Stafford for joining. And thanks to Yoonmi for making sense out of that day of shooting.

    Oh, and yes, I know my name is spelled wrongly. I’ve learned that it just happens with a name like McPherson.

    (uploaded with written permission from Arirang)

  • Video: ZenKimchi Featured on SBS

    Here’s the segment we were on this week on SBS. The show is called “Sarang Haeyo Korea” (“I Love You, Korea”), and it’s hosted by crooner Lee Moon-sae 이문세. There are some cameos by Michael Hurt, Michael Spavor, Joshua Hall and my old high school friend Maggie, as well as the dynamic Eun Jeong with portable fetus Alkongi hangin’ around. The places where they showed us were a tea house in Insa-dong next to the Insa-dong Chatjip, Chin Chin 친친 makkoli pub (Hongdae), Uri Boriso Maul 우리 보리소 마을 (Anyang), and Sanchae Go-eul 산채 고을 한정식 (Anyang).

    The scene at the Home Plus, where I was buying the shoes, was a little guerrilla. The big box supermarkets don’t like cameras, so we slipped by the greeters and quickly shot the scene. The Korean camera guy was going to play the foreigner card if we got caught.

    The music at the end is, in fact, something I wrote. We had technical issues hooking it up to the speakers, so he recorded it by putting the microphone on the headphones.

    We ended up throwing out the budae jjigae  I cooked because it got burnt and a little too salty because I was answering interview questions while it was boiling away. But other than a grilled cheese sandwich for Michael Hurt, it was the first time I ever cooked on video.

    Anyway, I thought it would be amusing to share some of the trivial background details. I hope you enjoy it.

    (I seriously need to lose some weight.)

  • ZenKimchi on SBS “Sarang Haeyo Korea”

    SarangHaeyoKorea21

    All that filming we were doing last weekend will air tonight at 6:25 on SBS on “Lee Mun-se’s Sarang Haeyo Korea (‘I Love You, Korea’)” (“이문세의 사랑해요 코리아”). You’ll catch cameos of Michael Hurt (Feetman Seoul, Metropolitician) and Joshua Hall (Wine Korea), as well as our friends Maggie and Sandy and, of course, the always charming Eun Jeong, who plays my wife.

    If you’re not in the country you can watch it streaming here. Scroll down and click on the box that says “SBS.” You’ll need Microsoft Internet Explorer, and it will want you to download Silverlight and another plug-in.

    I’ll be working during that time, so tell me how it turns out.

    ALSO: Simon and Martina of Eat Your Kimchi will be on two shows on Arirang.

  • Good Times in Korea

    Pouring makkoli at Chin Chin

    Still reeling from this weekend, and it’s still not technically over for me.

    Live SeoulPodcast
    Credit: Otto Silver

    Saturday was the live 100th episode of the SeoulPodcast. It was really like a SeoulPodcast reunion of listeners and panelists. It was humbling that so many people came out to see us. And I can’t believe we pulled it off!

    Right after the show, EJ and I had a meeting with a film crew for an SBS show. It’s the final episode of the season for this show, where they feature a significant foreigner. They told us that they picked out me and ZenKimchi out of a list of people to do the season ender on. It was a long meeting of brainstorming and deciding what to feature. When everything was decided, EJ and I ate at a new really nice Turkish restaurant, called Sultan Restaurant, near the Wolfhound. It’s not owned by Omar of Sultan Kebab, but the owner is friends with him. The chicken kebabs tasted just like Dad’s backyard barbecue, complete with fire-scorched tomato and pepper.

    At 10 the next morning the TV crew showed up to watch me cook budae jjigae. It took me a while to get comfortable with the camera. I was concentrating hard on answering one of the interview questions when I smelled the soup burning.

    Yes, I burned soup–if that’s even possible.

    EJ and I ate a few bites, and then we were off to Insa-dong.

    At Insa-dong they followed me around the street as I talked about Korean pottery and its relation to Korean food history, as well as Asian history. Every time I talked, a group would form behind the camera, and I’d get nervous.

    “Oh, they’re going to figure out that I’m full of bull.”

    We met Michael Hurt, his friend Sandy and my old high school friend Maggie at the Insa-dong Starbucks. We headed to a traditional tea shop, where we had a little difficulty in syncing our talks with what the producers wanted to do. Then we did a little street food with even more people watching and taking pictures of us. We were starting to relax and have a good time.

    Mike with his Gangsta bread

    Check out Mike’s street food gangsta pose.

    Maggie getting a fill at Chin Chin

    Then it was on to Chin Chin in Hongdae, the famous makkoli pub that was introduced to the community by Fatman Seoul Jen, who also was there. Michael Spavor was also there, leading a fun group of business graduate students from Montreal. Chin Chin’s owner really showed how makkoli could be a party drink. He had the 10-second “champagne” makkoli–10 seconds in that you had to drink it in that amount of time. The World Cup makkoli was my favorite, but we tried some doozies, including makkoli espresso and a makkoli ice cream infused with Parmesan cheese.

    Moksal and Doenjang

    Thoroughly toasted, we left everyone and went back down to Anyang to meet Joshua “Wine Korea” Hall at a butcher barbecue joint next to our house for some grilled meat and wine.

    And that’s how we wrapped the day. We’re going to shoot one more thing tonight. I’ll tell you when it’ll air. It was a lot like camping. I’m sure I had a lot of fun. I’ll realize that in a couple of weeks.

    But here are some more pics:

    Makkoli makes Maggie happy

    Montreal graduate students enjoying Chin Chin

    Corn HoDdeok

    Sandy and Mike enjoying their Dragon Egg bread

    Grilled ddeok at an Insa-dong tea shop