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Promoting Korean Food, Chapter 4: Y2Y Marketing

Promoting Korean Food, Chapter 4: Y2Y Marketing

by ZenKimchi | Sep 14, 2016 | Featured, Korean Food Globalization, Top Posts, Top Posts - Winter

A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that this...
New York celebrity chef Hooni Kim marries Korean flavors to local ingredients

New York celebrity chef Hooni Kim marries Korean flavors to local ingredients

by Tammy | Nov 11, 2015 | Commentary, Korean Food Globalization, News & Media, Top Posts

Hooni Kim, Michelin-starred chef of Danji and Hanjan restaurants in New York City, sees the marriage of Korean food culture with American food culture as Korean flavors married to local ingredients. At this time, one can’t be a “locavore” and make...
Winner of California culinary contest: ‘Korean food will become more popular’

Winner of California culinary contest: ‘Korean food will become more popular’

by Tammy | Nov 11, 2015 | Beverages, Commentary, Ingredients, Korean Food 101, Korean Food Globalization, Modern Korean

The first-place winner of the recent Korean Sensation Culinary Contest at The Culinary Institute of America’s Napa Valley campus is neither a traditional North American college student nor a stranger to Korean cuisine. A native of Montreal, Stephen Neumann came...
Promoting Korean Food, Chapter 3: Common Myths About Foreigners

Promoting Korean Food, Chapter 3: Common Myths About Foreigners

by ZenKimchi | Feb 1, 2015 | Featured, Korean Food Globalization, Top Posts, Top Posts - Winter

A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that this...
Promoting Korean Food, Chapter 2: A Clash of Media Cultures

Promoting Korean Food, Chapter 2: A Clash of Media Cultures

by ZenKimchi | Jan 31, 2015 | Korean Food Globalization, Top Posts, Top Posts - Winter

A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that this...

Promoting Korean Food, Chapter 1: Know Your Market

by ZenKimchi | Jan 30, 2015 | Korean Food Globalization, Top Posts, Top Posts - Winter

A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that this...
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