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Promoting Korean Food, Chapter 4: Y2Y Marketing

Promoting Korean Food, Chapter 4: Y2Y Marketing

A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that this...
Promoting Korean Food, Chapter 3: Common Myths About Foreigners

Promoting Korean Food, Chapter 3: Common Myths About Foreigners

A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that this...
Promoting Korean Food, Chapter 2: A Clash of Media Cultures

Promoting Korean Food, Chapter 2: A Clash of Media Cultures

A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that this...

Promoting Korean Food, Chapter 1: Know Your Market

A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that this...

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