Promoting Korean Food, Chapter 4: Y2Y Marketing
A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. … Read more
New York celebrity chef Hooni Kim marries Korean flavors to local ingredients
Hooni Kim, Michelin-starred chef of Danji and Hanjan restaurants in New York City, sees the marriage of Korean food culture with American food culture as Korean flavors married to … Read more
Winner of California culinary contest: ‘Korean food will become more popular’
The first-place winner of the recent Korean Sensation Culinary Contest at The Culinary Institute of America’s Napa Valley campus is neither a traditional North American … Read more
Promoting Korean Food, Chapter 3: Common Myths About Foreigners
A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. … Read more
Promoting Korean Food, Chapter 2: A Clash of Media Cultures
A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. … Read more
Promoting Korean Food, Chapter 1: Know Your Market
A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. … Read more
Promoting Korean Food, Intro: I’m Your Market
A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. … Read more
Cheesy NYT Bulgogi Ad is Cheesy
Our favorite silly ad warriors are at it again. And they haven’t learned one thing from all their embarrassing ads from the past. Again, they … Read more
That CNBLUE K-Food ad continues to produce laughs
Remember the “fit milk, romantic mushrooms” ad we joked about a while back? Well, despite us all laughing at it, the Agriculture people went ahead … Read more
A Tale of Two Tongues: Pairing Wine with Hansik
Asian cuisine, and Korean food in particular, is notoriously difficult to pair with wine. Even wine-lovers agree that beer is easier on the palate, as … Read more