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Restaurant Review Fraud: Caught Red-handed

I was disturbed when a member forwarded me this email from a restaurant that was soliciting reviews in exchange for gastronomical compensation. By request from the recipient, I'm paraphrasing and not quoting directly. The free meal is given if: 1. the customer gives...

Recipe: Korean Tofu “Steak”

Not THAT Tofu Steak A larger variation of many traditional Korean pancakes, Tofu Steak was trendy for a while in dieting circles. The "steak" in this sense is supposed to resemble the Korean and Japanese versions of Hamburger Steak. It's basically Tofu Meatloaf. You...

3 Korean Diet Foods To Help You Lose Weight

Korean cuisine already has a reputation for being healthy. Not everything in Korean cuisine is so. Yet like most world traditional foods, it's well-rounded and whole. South Koreans are also some of the thinnest people in the modern world. You'd think that would come...

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Promoting Korean Food, Chapter 3: Common Myths About Foreigners

A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that...

Promoting Korean Food, Chapter 2: A Clash of Media Cultures

A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that...

Promoting Korean Food, Chapter 1: Know Your Market

A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that...

Promoting Korean Food, Intro: I’m Your Market

A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that...

Three kinds of bulgogi

Over at Sorae Bulgogi in Soraemaul we tried three types of VERY traditional bulgogi. The Eonyang Bulgogi comes from the southeast near Ulsan. It's thin slices of been mixed with garlic and sesame oil and pounded like hell. It's squeezed and massaged and eventually...

Paris Baguette and the Soft Bigotry of Exoticism

You may have heard the news. Korean bakery Paris Baguette has opened in Paris. This was quite the ballsy move. Immediately those who know Paris Baguette inside its home territory predicted its inevitable doom. Yet I'm going to go against the odds and predict that it...

What if U.S. Cities were in South Korea?

On a whim, I broke out ye olde Wikipedia and took down the population numbers for U.S. and South Korean cities. I matched them as closely as I could and plotted them out on a map. This is the result. I don't know if it means anything to anyone, but it was a fun little...

The Donkaseu of Depression

I don't have a pic of this. Didn't expect it to be picture worthy. I thought I'd try this place near my office in Insa-dong advertising "Wang Donkaseu," which is a king-sized pork cutlet. It had been on my list of things to try for lunch. The first sign of bad things...

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Try the New Improved MegaMaps

The latest version of the ZenKimchi Food & Tours App has been released on both iOS and Android. We're steadily getting new downloads. I hadn't promoted the app heavily until I fixed some basic annoyances I had with it. Mainly, THE MEGAMAP. The original workaround was...

Has Korea’s E-Mart Policy Hurt More Than Helped?

Is E-Mart Killing The Economy? Korea's traditional grocery stores are struggling. They have been struggling for decades, since the first E-Mart "super-supermarket" opened in 1993. According to a recent article by Korea Exposé, between 2000 and 2011, for every one...

Beware Korean Food TV Scams

This was posted recently on Facebook: Hello, everyone! Namaste ^^; Today, I received a call from a big cable broadcasting company in our country. There is a kind of food broadcasting. They suggest to me that some famous entertainers come to our restaurant and take a...

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