Korean consumers are notorious for ostentatious displays of wealth. In the restaurant industry, that has led to the popularity of restaurants with overpriced menus and mediocre food while the real gems out there die out. The hotels that I know don’t serve mediocre food. They’re quite outstanding, really. But they have been major players in this game too. Remember the W180,000 X Burger?
(That actually was a popular item, too.)
Hotels have the unique pressure to keep their prices high in Korea. One of the hotel chefs thought the menus were too expensive when he started, so he lowered the prices. There was an uproar from the Korean clientele. Seriously. So they raised them back up.
The current dining climate in fine dining is more about showing off wealth than actually enjoying the food, which is why I believe it’s not ready for the Michelin Guide yet. It’ll just be an artificial one-up battle with Tokyo.
Enter the Park Hyatt Seoul. Great cuisine there, I will say offhand. Top place to go to, great service and an amazing chef at the Cornerstone.
I’m on their mailing list, and I like to post when they have a good special that ZK readers would be interested in. But I think they’re laying down the gauntlet to outdo the W180,000 burger for most outrageous culinary stunt.
Cornerstone’s Dom Pérignon Dinner
- Yellow Tail Tuna Tartare with Pear, Organic Greens, Caviar Sauce and Salmon Roe
- Eggplant Raviolo with Beetroot, Pork Belly Ragout and Teriyaki Sauce
- Lobster Casserole with Truffle-Scented Mushroom Ragout and Herb Salad
- Roasted Veal Tenderloin with Duck Liver Terrine, Sour Cherries and Spinach
- Chocolate Truffles with Marinated Strawberries and Raisin Ice-Cream
That sounds like an amazing menu for any event. But add to that five bottles of Dom, and the dinner some out to
W5,000,000 per 8 people*
If you are indeed interested in partaking on this special, it will occur five times starting in late April. For reservations, call 02.2016.1234 or 02.2016.1220+1221.
* Special thanks to commenter Steve for pointing out my oversight in thinking that it was W5,000,000 per person. Again, we would like to remind you that ZenKimchi does accept donations. All donations go towards producing content and maintaining the site. Mostly.