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Street Food: The Famous Insa-dong HoDdeok

Corn HoDdeok

I think Roboseyo or Fatman introduced me to this. We were on a mid-town street food excursion, when they said we had to try this HoDdeok 호떡 (pronounced HO-dock with a very hard /d/ bordering on a /t/). I like HoDdeok. My first impression of these sweet molten lava-stuffed fried goodies was that of New Orleans beignets. They just needed some powdered sugar and a cup of chicory-laced cafe au lait.

There are increasing variations of these yeasty discs. With the “well-being” craze, we have seen oil-free ones cooked in non-stick enclosed iron pans (similar to the method for making takoyaki) and HoDdeok mixed with green tea powder. I still have an aversion to any bread product that is green.

But the Insa-dong HoDdeok speaks to the southerner in me. The yeast-risen wheat dough is mixed with corn meal to give it an extra crunch and nutty aroma, which is why there have been lines wrapped around two side-by-side Insa-dong HoDdeok stands in the winter. I’m tempted to call them Korean Hoe Cakes.

It looks like this idea of incorporating corn meal in fried dough street food is spreading. I’m starting to see this in Myeong-dong, which is the incubator for Korean street food trends, where the tornado potato and takoyaki got their starts on the peninsula.

My question is, where are they getting their hands on corn meal? That’s not a normal E-Mart staple.

ZenKimchi

Author: ZenKimchi

Joe McPherson founded ZenKimchi in 2004. He has been featured and sourced in The New York Times, The Wall Street Journal, The Los Angeles Times, The Washington Post, CNN, KBS, MBC, SBS, Le Figaro, Travel + Leisure Southeast Asia, Harper’s Bazaar Korea, The Chosun Weekly, and other Korean and international media. He has consulted for "Parts Unknown with Anthony Bourdain," The Travel Channel’s “Bizarre Foods with Andrew Zimmern,” Lonely Planet, National Geographic, Conde Nast Traveler, the PBS documentary series “Kimchi Chronicles,” and other projects in the UK, Canadan, and Australia featuring celebrity chefs such as Gizzi Erskine and Gary Mehigan. Mr. McPherson has written for multiple Korean and international publications, including SEOUL Magazine, JoongAng Daily, The Korea Herald, Newsweek Korea and wrote the feature article for U.S. National publication Plate magazine’s all-Korean food issue. He has acted as dining editor for 10 Magazine and was on the judging panel for Korea for the Miele Guide. He spoke at TEDx Seoul on Korean food globalization, at TED Worldwide Talent Search on the rise of Korean cuisine, and in New York City on Korean Buddhist temple cuisine. The company ZenKimchi International organizes food tours for tourists and corporations and acts as a media liaison for foreign and Korean media and local restaurants and producers.

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  • http://roboseyo.blogspot.com/ Roboseyo

    Maybe it was, maybe it wasn’t, but I’ll happily take credit for introducing you to those. :)

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