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Reservations: Not necessary
I had tried General Banjum in its earlier incarnation in Gangnam. It’s Korean-Chinese but notched up quite a bit. As usual per greedy Gangnam landlords, they increased the rent so much that GB was forced to close its Gangnam location. Their COEX restaurant was open a year before then. The new COEX renovation has made it way, way more restaurant friendly. There are a lot more restaurants in there than before, including General Banjum. They are constantly tweaking their menu, monitoring it based on diner preferences. Their primary mission is to shake off the image of Korean-Chinese as cheap dirty fast food. They change their oil regularly during the day. You may notice that your Tangsuyuk (Sweet & Sour Pork) looks a bit whiter. That comes from the clean oil and the use of rice flour. They also use fresh ingredients in their sauces, which is why you’re not so thirsty afterward, compared to other Chinese places. Highlights are the Cream Shrimp (prawns fried so perfectly that you can eat them tail and all, dressed lightly in a lemony cream sauce), two types of jjambong (called “Champon” on the menu, red and white broth versions, loaded with the freshest seafood), and crab meat fried rice. But the KILLER dish that I’m hooked on is the Red Cream Udon, which comes out in this peppery garlicky creamy sauce with baguette slices, not enough slices, IMHO.
The best way to find it is to just go into the COEX and check out the closest mall map. The prices are higher than the neighborhood jjajangmyeon joint but not by much. It’s actually one of the more affordable places in COEX. If you’re a fan or even burnt out on Korean-Chinese, I suggest giving this place a try.
Other Amenities: English menu
COEX MALL L104
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