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Promoting Korean Food, Chapter 1: Know Your Market
Jan30

Promoting Korean Food, Chapter 1: Know Your Market

A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that this was written in late 2010, but some parts are still relevant today. Introduction Chapter 1: Know Your Market Promoting Korean Food Chapter 1 Know Your Market A few years...

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Another Copycat, This Time in L.A.
Jan20

Another Copycat, This Time in L.A.

Soon after Vatos Urban Tacos opened and became a hit, people from rival restaurants showed up, vigorously taking pictures of each detail for “research” and “benchmarking,” business Konglish for “straight up ripping off and copying.” A few months later, dishes that never existed on Korea’s shores until Vatos made them magically appeared in other restaurants around Seoul. That’s to be...

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I Love You, Bae 배 사랑해요
Jan09

I Love You, Bae 배 사랑해요

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Groovy Find: Spicy Lamb Bulgogi at Home Plus
Jan08

Groovy Find: Spicy Lamb Bulgogi at Home Plus

Yes! I found this at Home Plus.  Even though I found proof somewhere that Koreans used to eat lamb, it’s not common today. Lamb can be found only in foreign supermarkets. Until recently. I saw this at Home Plus. Mr. Beaks Premium Chili Paste Lamb Bulgogi. Out of the package, it’s straight up bulgogi. Just thinly sliced meat and marinade. No vegetables. I coulda added some onions and carrots, but… NAH… It was...

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Video: Eating Contest Between Three Itaewon Restaurant Owners
Jan08

Video: Eating Contest Between Three Itaewon Restaurant Owners

The owners of three iconic Itaewon restaurants recently held an eat off. Linus (Linus Bama BBQ), Sid (Vatos Urban Tacos), and Chris (Lobster Bar) competed in the EATaewon Games. The Challenge? Consume two Sid Burgers, which are pretty massive. The first person to finish...

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New Menu at Craftworks Euljiro–PLUS Free Beer for YOU!
Jan07

New Menu at Craftworks Euljiro–PLUS Free Beer for YOU!

We all know Craftworks. But have you been to the Euljiro location in north Seoul? It’s in the basement of the Pine Avenue Building outside Euljiro 3-ga Station, exit  12 (map at the bottom of the post). I was invited by them to check out this new menu that only this location is experimenting with. They also had the Pumpkin Spice IPA available, so I indulged myself with that as well. Having worked in a brewpub before, the secret...

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