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Promoting Korean Food, Chapter 3: Common Myths About Foreigners
Feb01

Promoting Korean Food, Chapter 3: Common Myths About Foreigners

A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that this was written in late 2010, but some parts are still relevant today. Introduction Chapter 1: Know Your Market Chapter 2: A Clash of Media Cultures Chapter 3: Common Myths...

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Promoting Korean Food, Chapter 2: A Clash of Media Cultures
Jan31

Promoting Korean Food, Chapter 2: A Clash of Media Cultures

A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that this was written in late 2010, but some parts are still relevant today. Introduction Chapter 1: Know Your Market Chapter 2: A Clash of Media Cultures Chapter 3: Common Myths...

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Promoting Korean Food, Chapter 1: Know Your Market
Jan30

Promoting Korean Food, Chapter 1: Know Your Market

A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that this was written in late 2010, but some parts are still relevant today. Introduction Chapter 1: Know Your Market Chapter 2: A Clash of Media Cultures Chapter 3: Common Myths...

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Promoting Korean Food, Intro: I’m Your Market
Jan29

Promoting Korean Food, Intro: I’m Your Market

A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that this was written in late 2010, but some parts are still relevant today. Introduction Chapter 1: Know Your Market Chapter 2: A Clash of Media Cultures Chapter 3: Common Myths...

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Cheesy NYT Bulgogi Ad is Cheesy
Mar13

Cheesy NYT Bulgogi Ad is Cheesy

[HT @Virginialicious] Our favorite silly ad warriors are at it again. And they haven’t learned one thing from all their embarrassing ads from the past. Again, they think that the┬áNew York Times is the most effective place to promote Korean food. For you advertising students out there, let’s break this ad down and point out what’s so wrong with it. Benchmarking Copying the Got Milk? ad campaign Thought that headline...

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That CNBLUE K-Food ad continues to produce laughs

Remember the “fit milk, romantic mushrooms” ad we joked about a while back? Well, despite us all laughing at it, the Agriculture people went ahead with their boneheaded campaign featuring internationally unrecognized K-Pop product CNBLUE. They’ve even come out with a music video. Oh, and it just sounds like… like… You remember those late Saturday morning live action high school shows in the ’80s?...

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