logo
Food Advertising by
Cheesy NYT Bulgogi Ad is Cheesy
Mar13

Cheesy NYT Bulgogi Ad is Cheesy

[HT @Virginialicious] Our favorite silly ad warriors are at it again. And they haven’t learned one thing from all their embarrassing ads from the past. Again, they think that the New York Times is the most effective place to promote Korean food. For you advertising students out there, let’s break this ad down and point out what’s so wrong with it. Benchmarking Copying the Got Milk? ad campaign Thought that headline...

Read More

That CNBLUE K-Food ad continues to produce laughs

Remember the “fit milk, romantic mushrooms” ad we joked about a while back? Well, despite us all laughing at it, the Agriculture people went ahead with their boneheaded campaign featuring internationally unrecognized K-Pop product CNBLUE. They’ve even come out with a music video. Oh, and it just sounds like… like… You remember those late Saturday morning live action high school shows in the ’80s?...

Read More

A Tale of Two Tongues: Pairing Wine with Hansik

Asian cuisine, and Korean food in particular, is notoriously difficult to pair with wine. Even wine-lovers agree that beer is easier on the palate, as it combats the ever-present chilli peppers and compliments the potent flavours without neutralising them. What’s more, wine doesn’t play a large role in Korean dining culture. Even locally produced wines (such as Majuang) are not always on offer in restaurants, and are usually enjoyed...

Read More
Restaurant: Kristalbelli, New York
Sep16

Restaurant: Kristalbelli, New York

The opening of “the next Korean barbecue restaurant” in midtown Manhattan by K-pop star and producer Jin Young Park has generated some controversy. Some think the restaurant’s aesthetic is too antiseptic to provide an authentic Korean experience. Some reviews have viciously criticized the atmosphere, exemplified by the restaurant’s namesake crystal barbecue grills. Meat is cooked on a gas-heated, 99 percent...

Read More
Banchan for charity: Would you buy it?
Aug19

Banchan for charity: Would you buy it?

Banchan is as intrinsic to 한식 hansik (Korean food) as pork is to Spanish cuisine. It would be anathema to have one without the other. A Korean restaurant without 반찬 banchan might be called a Chinese or Mongolian restaurant by the culinary illiterate. Even if a Korean restaurant has mediocre banchan, the idea of not offering it at all would be an affront to all that is Korean. Charging for banchan is almost as heretical. A recent...

Read More
Kristalbelli and Korean food sins
Jul24

Kristalbelli and Korean food sins

Let’s get the obligatory prefacing out of the way. I know there’s a cadre of people who say I shouldn’t say anything negative on this blog, especially if it’s about Korean cuisine. They say I’m condescending. They say I don’t know what I’m talking about. They say that despite living in Korea with my Korean wife and Korean child for almost nine years writing about the cuisine that I, as a...

Read More
Page 1 of 512345