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Promoting Korean Food, Chapter 3: Common Myths About Foreigners
Feb01

Promoting Korean Food, Chapter 3: Common Myths About Foreigners

A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that this was written in late 2010, but some parts are still relevant today. Introduction Chapter 1: Know Your Market Chapter 2: A Clash of Media Cultures Chapter 3: Common Myths...

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Promoting Korean Food, Chapter 2: A Clash of Media Cultures
Jan31

Promoting Korean Food, Chapter 2: A Clash of Media Cultures

A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that this was written in late 2010, but some parts are still relevant today. Introduction Chapter 1: Know Your Market Chapter 2: A Clash of Media Cultures Chapter 3: Common Myths...

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Promoting Korean Food, Chapter 1: Know Your Market
Jan30

Promoting Korean Food, Chapter 1: Know Your Market

A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that this was written in late 2010, but some parts are still relevant today. Introduction Chapter 1: Know Your Market Chapter 2: A Clash of Media Cultures Chapter 3: Common Myths...

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Promoting Korean Food, Intro: I’m Your Market
Jan29

Promoting Korean Food, Intro: I’m Your Market

A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that this was written in late 2010, but some parts are still relevant today. Introduction Chapter 1: Know Your Market Chapter 2: A Clash of Media Cultures Chapter 3: Common Myths...

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ZenKimchi Food Predictions 2015
Jan01

ZenKimchi Food Predictions 2015

The 2014 predictions didn’t turn out too badly. Okay, I got lucky. There are a few factors I look for in making trend predictions. I check the Facebook feeds and Korean language blogs for repeated patterns. Sometimes there’s a system being set up to support a future trend, like new small breweries being built. Or when Gong Cha announced it would heavily invest in the Korean market, it was a no-brainer to predict tea would...

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ZenKimchi 2014 Seoul Food Year in Review
Dec31

ZenKimchi 2014 Seoul Food Year in Review

Usually I talk about how a year was good for Korean food overseas. This year has been no exception. Matt Rodbard has a good piece about the year of Korean food in America over at Food Republic (“2014 In Review: Korean Food Had A Ridiculously Big Year In America”). We’re in the steady adoption phase, where kimchi and jang are used in non-Korean kitchens, and not as novelties. Just as normal ingredients. It still needs...

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Seoul Restaurant Expat Guide

Restaurant Guide CoverGet the Seoul Restaurant Expat Guide. Over 400 restaurants reviewed by people who know Seoul. Don’t have Kindle? Get the Kindle app and try it.

*****
5.0 out of 5 stars A sorely needed guide to some of the best, not quite the best and best avoided restaurants …” Paul Matthews

“5.0 out of 5 stars Seoul Restaurant Expat Guide is a treasure map to good eats.” Stephen Redeker

Included are nifty features such as the following:

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