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Promoting Korean Food, Chapter 1: Know Your Market
Jan30

Promoting Korean Food, Chapter 1: Know Your Market

A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that this was written in late 2010, but some parts are still relevant today. Introduction Chapter 1: Know Your Market Promoting Korean Food Chapter 1 Know Your Market A few years...

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Promoting Korean Food, Intro: I’m Your Market
Jan29

Promoting Korean Food, Intro: I’m Your Market

A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Introduction Chapter 1: Know Your Market Promoting Korean Food Introduction I’m Your Market Journalists sometimes call me an expert on Korean food. It’s embarrassing because I’m not an...

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ZenKimchi Food Predictions 2015
Jan01

ZenKimchi Food Predictions 2015

The 2014 predictions didn’t turn out too badly. Okay, I got lucky. There are a few factors I look for in making trend predictions. I check the Facebook feeds and Korean language blogs for repeated patterns. Sometimes there’s a system being set up to support a future trend, like new small breweries being built. Or when Gong Cha announced it would heavily invest in the Korean market, it was a no-brainer to predict tea would...

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ZenKimchi 2014 Seoul Food Year in Review
Dec31

ZenKimchi 2014 Seoul Food Year in Review

Usually I talk about how a year was good for Korean food overseas. This year has been no exception. Matt Rodbard has a good piece about the year of Korean food in America over at Food Republic (“2014 In Review: Korean Food Had A Ridiculously Big Year In America”). We’re in the steady adoption phase, where kimchi and jang are used in non-Korean kitchens, and not as novelties. Just as normal ingredients. It still needs...

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How to Serve Macadamia Nuts (the Korean Air Way)
Dec12
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Gangnam’s Food Cart Thugs are At It Again!
Nov20

Gangnam’s Food Cart Thugs are At It Again!

Chris Kwon Lewis took photos of what happened last night. Yes, the local Gangnam government has again hired thugs to violently flip over street food carts parked illegally. In the past they have used the excuse that it’s for public safety. Like when they did it in this video. Soak in that logic for a moment. Using violent gangster-thugs to trash an area for public safety. Why don’t you get the Hell’s Angels to act as...

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