Paris Baguette and the Soft Bigotry of Exoticism
Jul25

Paris Baguette and the Soft Bigotry of Exoticism

You may have heard the news. Korean bakery Paris Baguette has opened in Paris. This was quite the ballsy move. Immediately those who know Paris Baguette inside its home territory predicted its inevitable doom. Yet I’m going to go against the odds and predict that it may actually succeed. Even though it has greatly improved over the years, Paris Baguette has historically been one of the largest aggressors of food crimes in Korea....

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The Donkaseu of Depression

I don’t have a pic of this. Didn’t expect it to be picture worthy. I thought I’d try this place near my office in Insa-dong advertising “Wang Donkaseu,” which is a king-sized pork cutlet. It had been on my list of things to try for lunch. The first sign of bad things to come was that this was on the fourth floor with no elevator. The trek doesn’t bother me, personally. Yet restaurant customers...

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Cheesy NYT Bulgogi Ad is Cheesy
Mar13

Cheesy NYT Bulgogi Ad is Cheesy

[HT @Virginialicious] Our favorite silly ad warriors are at it again. And they haven’t learned one thing from all their embarrassing ads from the past. Again, they think that the New York Times is the most effective place to promote Korean food. For you advertising students out there, let’s break this ad down and point out what’s so wrong with it. Benchmarking Copying the Got Milk? ad campaign Thought that headline...

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12 Myths About Korean Food
Mar05

12 Myths About Korean Food

SPECIAL NOTE: Thanks for all the input from the ZenKimchi Facebook page and Twitter. As Korean food has gotten more popular, I read articles and recipes from international and even Korean outlets that perpetuate myths that need to be punched out of existence. Here are a few. Koreans eat a lot of meat I’ve seen this a lot in Korean restaurant reviews in America. This is because American Korean restaurants have a lot of meat, or...

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The Controversial Foreign Restaurant Cartoon
Mar04

The Controversial Foreign Restaurant Cartoon

Native Seoulite once removed Chris Lewis recently vented some observations and frustrations with this cartoon. After a few longtimers saying, “My sentiments exactly,” others chimed in that it was expat whining, condescending, oh, and liking this cartoon means that you’re a racist. Gary Patrick Norris said: “Let me give non-Seoul, not Korean people a quick explanation. There are many foreigners in Seoul living...

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Idiots of the Week

Every now and then the same old conspiracy buffs spew their oral diarrhea on the internets. I usually ignore them, but it’s getting to the point that they’re just being bullies. I loathe bullies. This time it was on the Korea Times website. They did an article about ZenKimchi’s 10-year anniversary. As expected, the winners in the KT comments section had lovely things to say. But it also proved that they don’t...

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