Cheesy NYT Bulgogi Ad is Cheesy
Mar13

Cheesy NYT Bulgogi Ad is Cheesy

[HT @Virginialicious] Our favorite silly ad warriors are at it again. And they haven’t learned one thing from all their embarrassing ads from the past. Again, they think that the New York Times is the most effective place to promote Korean food. For you advertising students out there, let’s break this ad down and point out what’s so wrong with it. Benchmarking Copying the Got Milk? ad campaign Thought that headline...

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12 Myths About Korean Food
Mar05

12 Myths About Korean Food

SPECIAL NOTE: Thanks for all the input from the ZenKimchi Facebook page and Twitter. As Korean food has gotten more popular, I read articles and recipes from international and even Korean outlets that perpetuate myths that need to be punched out of existence. Here are a few. Koreans eat a lot of meat I’ve seen this a lot in Korean restaurant reviews in America. This is because American Korean restaurants have a lot of meat, or...

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The Controversial Foreign Restaurant Cartoon
Mar04

The Controversial Foreign Restaurant Cartoon

Native Seoulite once removed Chris Lewis recently vented some observations and frustrations with this cartoon. After a few longtimers saying, “My sentiments exactly,” others chimed in that it was expat whining, condescending, oh, and liking this cartoon means that you’re a racist. Gary Patrick Norris said: “Let me give non-Seoul, not Korean people a quick explanation. There are many foreigners in Seoul living...

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Idiots of the Week

Every now and then the same old conspiracy buffs spew their oral diarrhea on the internets. I usually ignore them, but it’s getting to the point that they’re just being bullies. I loathe bullies. This time it was on the Korea Times website. They did an article about ZenKimchi’s 10-year anniversary. As expected, the winners in the KT comments section had lovely things to say. But it also proved that they don’t...

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2014 Korean Food Predictions
Dec30

2014 Korean Food Predictions

Well, that was a year, huh? Things are going seriously well in the world of Korean cuisine. Restaurants like Hanjan, Jung Sik, and Danji are getting more accolades and praise. Hanjan made it into The New York Times’ top ten restaurants in the Big Apple. Danji maintained its Michelin star while Jung Sik received two. The Seoul food scene exploded and became a world contender. When everyone else was figuring out what to make of...

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That CNBLUE K-Food ad continues to produce laughs

Remember the “fit milk, romantic mushrooms” ad we joked about a while back? Well, despite us all laughing at it, the Agriculture people went ahead with their boneheaded campaign featuring internationally unrecognized K-Pop product CNBLUE. They’ve even come out with a music video. Oh, and it just sounds like… like… You remember those late Saturday morning live action high school shows in the ’80s?...

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