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About ZenKimchi

Joe McPherson founded ZenKimchi in 2004. He has been featured and sourced in The New York Times, The Wall Street Journal, The Los Angeles Times, The Washington Post, CNN, KBS, MBC, SBS, Le Figaro, Travel + Leisure Southeast Asia, Harper’s Bazaar Korea, The Chosun Weekly, and other Korean and international media. He has consulted for "Parts Unknown with Anthony Bourdain," The Travel Channel’s “Bizarre Foods with Andrew Zimmern,” Lonely Planet, National Geographic, Conde Nast Traveler, the PBS documentary series “Kimchi Chronicles,” and other projects in the UK, Canada, and Australia featuring celebrity chefs such as Gizzi Erskine and Gary Mehigan.

Mr. McPherson has written for multiple Korean and international publications, including SEOUL Magazine, JoongAng Daily, The Korea Herald, Newsweek Korea and wrote the feature article for U.S. National publication Plate magazine’s all-Korean food issue. He has acted as dining editor for 10 Magazine and was on the judging panel for Korea for the Miele Guide.

He spoke at TEDx Seoul on Korean food globalization, at TED Worldwide Talent Search on the rise of Korean cuisine, and in New York City on Korean Buddhist temple cuisine. The company ZenKimchi International organizes food tours for tourists and corporations and acts as a media liaison for foreign and Korean media and local restaurants and producers.

    Find more about me on:
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Here are my most recent posts

Restaurant Review Fraud: Caught Red-handed

Restaurant Review Fraud: Caught Red-handed

I was disturbed when a member forwarded me this email from a restaurant that was soliciting reviews in exchange for gastronomical compensation. By request from the recipient, I’m paraphrasing and not quoting directly. The free meal is given if: 1. the customer...

2017–A Year of Reflection and Big Questions

This is one of my personal posts. Super personal, so don’t expect any Korean food talk here. It’s also going to get a bit bleak. This started out as a personal diary in 2004, and I still use it as such. I took a quick glance at my 2016 post. That was a bad...
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