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ZenKimchi
Korea Food Blogging since 2004

Proof that the Seoul Michelin Guide is corrupt to the bone?

The first starred restaurants for the first Michelin Seoul Red Guide have been announced. HT to Thierry Berno for this. [box] 3 stars 라연 Rayeon 가온 Gaon 2 stars Pierre Gagnaire 곳간 Gotgan 권숙수 Kwon Suk Su 1 star Zero Complex 정식당 Jung Sik Dang Mingles Votre Maison Soigné...
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Michelin anounces first “Bib Gourmand” for Seoul

Leaders in Korean government and corporations have for years been trying to lure the Michelin Red Guide to Seoul. Just consider it another gold star for their sticker charts in their neverending quest for status, along with international sporting events, ads in Times...
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Broke my back–literally

WARNING: Graphic photos ahead. Not to be perused while eating. It's already been a, well, challenging year. I've had two life-learning experiences in running restaurants in Korea. I'll go into details about those later. My consolation was that my tour business started...
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Promoting Korean Food, Chapter 4: Y2Y Marketing

[box] A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that...
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Crispy Onions Rings made with SOJU!

One night, I noshed on a multi-hour old onion ring. It was still light and crispy. Not greasy. It came from our new little experiment that we’ve implemented at OK Burger on the Cheonggyecheon.
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Promoting Korean Food, Chapter 4: Y2Y Marketing

[box] A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that...

Crispy Onions Rings made with SOJU!

One night, I noshed on a multi-hour old onion ring. It was still light and crispy. Not greasy. It came from our new little experiment that we’ve implemented at OK Burger on the Cheonggyecheon.

Behind-the-scenes with Anthony Bourdain, What Is It Like?

"Who's that old geezer?" Oh, Christ, not now. We were shooting the final shot with Anthony Bourdain before he returned to the hotel and jumped on a flight back to New York. He was sitting at a lonely street food cart in Gangnam--one of the few that hadn't been flipped...

How I Learned to Eat Like a Porn Star

[box type="warning"] WARNING: This post is not for underage readers or anyone offended by mature and immature discussion of sex and pornography. This is all tongue-in... cheek. Links are also NSFW.[/box] "More emotion!" The director gets behind the camera guy and cues...

Promoting Korean Food, Chapter 3: Common Myths About Foreigners

[box] A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that...

Promoting Korean Food, Chapter 2: A Clash of Media Cultures

[box] A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that...

Promoting Korean Food, Chapter 1: Know Your Market

[box] A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that...

Promoting Korean Food, Intro: I’m Your Market

[box] A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that...

LATEST POSTS

Michelin anounces first “Bib Gourmand” for Seoul

Leaders in Korean government and corporations have for years been trying to lure the Michelin Red Guide to Seoul. Just consider it another gold star for their sticker charts in their neverending quest for status, along with international sporting events, ads in Times...

Crispy Onions Rings made with SOJU!

One night, I noshed on a multi-hour old onion ring. It was still light and crispy. Not greasy. It came from our new little experiment that we’ve implemented at OK Burger on the Cheonggyecheon.

The Pancake Epidemic

“Come for the Stumptown Coffee; stay for the dangerously delicious pancakes.” (Jake R.)

WinK Kitchen & Taphouse

There aren’t many great American pubs south of the river, particularly near Gyodae. WinK is not only a good option, it’s worth a trip across the river.

NEW “Gangnam Style” Menu at Park Hyatt Seoul

I was invited by the Park Hyatt Seoul to try their new "Gangnam Style" menu. Longtime readers will remember how jaded I've become to Korean fine dining. It all tends to be about presentation while flavor takes a bland backseat. I'm happy to say that things are...

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