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Promoting Korean Food, Chapter 4: Y2Y Marketing
A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that...
Crispy Onions Rings made with SOJU!
One night, I noshed on a multi-hour old onion ring. It was still light and crispy. Not greasy. It came from our new little experiment that we’ve implemented at OK Burger on the Cheonggyecheon.
New York celebrity chef Hooni Kim marries Korean flavors to local ingredients
Hooni Kim, Michelin-starred chef of Danji and Hanjan restaurants in New York City, sees the marriage of Korean food culture with American food culture as Korean flavors married to local ingredients. At this time, one can't be a "locavore" and make authentic Korean...
Behind-the-scenes with Anthony Bourdain, What Is It Like?
"Who's that old geezer?" Oh, Christ, not now. We were shooting the final shot with Anthony Bourdain before he returned to the hotel and jumped on a flight back to New York. He was sitting at a lonely street food cart in Gangnam--one of the few that hadn't been flipped...
How I Learned to Eat Like a Porn Star
"More emotion!" The director gets behind the camera guy and cues...
Promoting Korean Food, Chapter 3: Common Myths About Foreigners
A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that...
Promoting Korean Food, Chapter 2: A Clash of Media Cultures
A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that...
Promoting Korean Food, Chapter 1: Know Your Market
A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that...
Promoting Korean Food, Intro: I’m Your Market
A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that...
I Love You, Bae 배 사랑해요
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LATEST POSTS
Coming to Seoul? Your plans aren’t complete without a full immersion food tour
https://www.youtube.com/watch?v=n8HWwhF1RVQ Let's be honest. Compared to its neighbors, Seoul's sights are fine but are dwarfed. What makes world travelers come to Seoul and return is its culture. Its nightlife. Yet it's hard to navigate if you're new to the area....
10 unique souvenirs you should get in Seoul
One of the most stressful parts of traveling is getting souvenirs for friends, family, and office mates. I've lived in the Seoul area since 2004, and I've been a tour guide for a few years. In my own experience and through talking with tourists over the years, I've...
Michelin anounces first “Bib Gourmand” for Seoul
Leaders in Korean government and corporations have for years been trying to lure the Michelin Red Guide to Seoul. Just consider it another gold star for their sticker charts in their neverending quest for status, along with international sporting events, ads in Times...
Crispy Onions Rings made with SOJU!
One night, I noshed on a multi-hour old onion ring. It was still light and crispy. Not greasy. It came from our new little experiment that we’ve implemented at OK Burger on the Cheonggyecheon.
The Pancake Epidemic
“Come for the Stumptown Coffee; stay for the dangerously delicious pancakes.” (Jake R.)
Blomster’s opens second Korean diner ‘popup’ in California wine country
It doesn't seem to make sense that a 40-plus-year-old San Francisco Bay-area brunch joint is sharing valuable restaurant space with a fusion diner known for its Korean fried chicken and Los Angeles galbi with mac and cheese. It might be even more surprising that the...
WinK Kitchen & Taphouse
There aren’t many great American pubs south of the river, particularly near Gyodae. WinK is not only a good option, it’s worth a trip across the river.
Serbian Winter Menu at Belgrade Bar & Grill
Cozy atmosphere for gorging on sausages and other succulent meats and Serbian dishes.
NEW “Gangnam Style” Menu at Park Hyatt Seoul
I was invited by the Park Hyatt Seoul to try their new "Gangnam Style" menu. Longtime readers will remember how jaded I've become to Korean fine dining. It all tends to be about presentation while flavor takes a bland backseat. I'm happy to say that things are...
BBQ Food Tours Featured in Hong Kong’s Apple Daily
We were in Hong Kong's Apple Daily. They had joined our BPM (BBQ, Pub, Market) Tour. Had a great time, as always. If you want to find out more about our tours and book, go...

























