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ZenKimchi
Korea Food Blogging since 2004

Coming to Seoul? Your plans aren’t complete without a full immersion food tour

https://www.youtube.com/watch?v=n8HWwhF1RVQ Let's be honest. Compared to its neighbors, Seoul's sights are fine but are dwarfed. What makes world travelers come to Seoul and return is its culture. Its nightlife. Yet it's hard to navigate if you're new to the area....
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10 unique souvenirs you should get in Seoul

One of the most stressful parts of traveling is getting souvenirs for friends, family, and office mates. I've lived in the Seoul area since 2004, and I've been a tour guide for a few years. In my own experience and through talking with tourists over the years, I've...
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My Controversial Michelin Guide Piece in Vogue Korea

You may have heard that I and a lot in the Seoul food community are not happy with the new Michelin Guide for Seoul. It so obviously reeks of either corruption or lack of experience with Korean cuisine and the Seoul restaurant market. Vogue Korea asked me to write a...
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Proof that the Seoul Michelin Guide is corrupt to the bone?

The first starred restaurants for the first Michelin Seoul Red Guide have been announced. HT to Thierry Berno for this. 3 stars 라연 Rayeon 가온 Gaon 2 stars Pierre Gagnaire 곳간 Gotgan 권숙수 Kwon Suk Su 1 star Zero Complex 정식당 Jung Sik Dang Mingles Votre Maison Soigné...
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Michelin anounces first “Bib Gourmand” for Seoul

Leaders in Korean government and corporations have for years been trying to lure the Michelin Red Guide to Seoul. Just consider it another gold star for their sticker charts in their neverending quest for status, along with international sporting events, ads in Times...
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Promoting Korean Food, Chapter 4: Y2Y Marketing

A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that...

Crispy Onions Rings made with SOJU!

One night, I noshed on a multi-hour old onion ring. It was still light and crispy. Not greasy. It came from our new little experiment that we’ve implemented at OK Burger on the Cheonggyecheon.

Behind-the-scenes with Anthony Bourdain, What Is It Like?

"Who's that old geezer?" Oh, Christ, not now. We were shooting the final shot with Anthony Bourdain before he returned to the hotel and jumped on a flight back to New York. He was sitting at a lonely street food cart in Gangnam--one of the few that hadn't been flipped...

Promoting Korean Food, Chapter 3: Common Myths About Foreigners

A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that...

Promoting Korean Food, Chapter 2: A Clash of Media Cultures

A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that...

Promoting Korean Food, Chapter 1: Know Your Market

A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that...

Promoting Korean Food, Intro: I’m Your Market

A few years ago I was asked to write a small book on promoting Korean food. I finished the manuscript, but it never got published. The publisher ended up going out of business. Here is the old manuscript for your enjoyment, posted in segments. Keep in mind that...

LATEST POSTS

10 unique souvenirs you should get in Seoul

One of the most stressful parts of traveling is getting souvenirs for friends, family, and office mates. I've lived in the Seoul area since 2004, and I've been a tour guide for a few years. In my own experience and through talking with tourists over the years, I've...

Michelin anounces first “Bib Gourmand” for Seoul

Leaders in Korean government and corporations have for years been trying to lure the Michelin Red Guide to Seoul. Just consider it another gold star for their sticker charts in their neverending quest for status, along with international sporting events, ads in Times...

Crispy Onions Rings made with SOJU!

One night, I noshed on a multi-hour old onion ring. It was still light and crispy. Not greasy. It came from our new little experiment that we’ve implemented at OK Burger on the Cheonggyecheon.

The Pancake Epidemic

“Come for the Stumptown Coffee; stay for the dangerously delicious pancakes.” (Jake R.)

WinK Kitchen & Taphouse

There aren’t many great American pubs south of the river, particularly near Gyodae. WinK is not only a good option, it’s worth a trip across the river.

NEW “Gangnam Style” Menu at Park Hyatt Seoul

I was invited by the Park Hyatt Seoul to try their new "Gangnam Style" menu. Longtime readers will remember how jaded I've become to Korean fine dining. It all tends to be about presentation while flavor takes a bland backseat. I'm happy to say that things are...

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